Similar Search Results

Pride in contemporary sport consumption : a marketing perspective

Decrop, Alain; Derbaix, Christian - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 586-603

Persistent link: https://www.econbiz.de/10008747771

The impact of consumer personality and social network position on brand community engagement

Akdevelioglu, Duygu; Kara, Selcan; Perotti, Victor - In: The journal of brand management : an international journal 31 (2024) 3, pp. 235-250

Persistent link: https://www.econbiz.de/10014583569

Engaging with intelligent voice assistants for wellbeing and brand attachment

Prentice, Catherine; Loureiro, Sandra Maria Correia; … - In: The journal of brand management : an international journal 30 (2023) 5, pp. 449-460

Persistent link: https://www.econbiz.de/10014372615

Emotional intelligence and consumer decision-making styles : the mediating role of brand trust and brand loyalty

Kankam, George; Charnor, Isaac Tetteh - In: Future Business Journal 9 (2023), pp. 1-11

This paper brings to light emotional intelligence’s impact on consumer decision-making styles during purchases. We show … how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision …-making styles. We further indicate how consumers rely on emotional intelligence (EI) when purchasing products or services based on …

Persistent link: https://www.econbiz.de/10014381358