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"You'll never tweet alone": managing sports brands through social media

Parganas, Petros; Anagrostopoulos, Christos; Chadwick, Simon - In: The journal of brand management : an international journal 22 (2015) 7, pp. 551-568

Persistent link: https://www.econbiz.de/10011392977

Entifying your brand among Twitter-using millennials

Sashittal, Hemant Chaitanya; Hodis, Monica; … - In: Business horizons 58 (2015) 3, pp. 325-333

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Brand public

Arvidsson, Adam; Caliandro, Alessandro - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 727-748

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Creating brand image profile by social media analysis

Sabuncu, İbrahim; Edeş, Berivan; Sıtkıbütün, Doruk; … - In: Emerging Markets Journal : EMAJ 11 (2021) 2, pp. 16-24

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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing

Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61

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How does consumer engagement evolve when brands post across multiple social media?

Unnava, Vasu; Aravindakshan, Ashwin - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 864-881

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Emoji, playfulness, and brand engagement on Twitter

McShane, Lindsay; Pancer, Ethan; Poole, Maxwell; Deng, Qi - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 96-110

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The influence of B to B social media message features on brand engagement : a fluency perspective

McShane, Lindsay; Pancer, Ethan; Poole, Maxwell - In: Journal of business-to-business marketing 26 (2019) 1, pp. 1-18

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Are we who we follow? : computationally analyzing human personality and brand following on Twitter

Yun, Joseph T.; Pamuksuz, Utku; Duff, Brittany R. L. - In: International journal of advertising : the review of … 38 (2019) 5, pp. 776-795

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Effects of Twitter, communication styles on consumers' brand personality perceptions, attitudes and purchase intentions

Zhang, Xiaochen Angela - In: International journal of internet marketing and … 11 (2017) 2, pp. 158-182

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