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Markenführung
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Marketing
31,281
Social Web
20,293
Social web
20,262
Online-Marketing
12,935
Internet marketing
12,826
Theorie
11,773
Theory
11,601
Relationship marketing
10,806
Beziehungsmarketing
10,746
Brand management
8,905
Brand image
7,073
Markenimage
7,070
Deutschland
6,813
USA
6,710
Marketingmanagement
6,606
Online-Handel
6,454
Online retailing
6,438
Marketing management
6,374
United States
6,315
Germany
6,184
Electronic Commerce
5,963
Customer satisfaction
5,910
Kundenzufriedenheit
5,712
E-commerce
5,564
Werbewirkung
4,749
Advertising effects
4,691
Markenartikel
4,657
Brand
4,622
Werbung
4,610
Advertising
4,579
Service quality
4,569
Einzelhandel
4,539
Dienstleistungsqualität
4,501
Retail trade
4,426
Viral marketing
4,017
Virales Marketing
4,015
Internet
3,785
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4,614
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1,254
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1,679
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6
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Loureiro, Sandra Maria Correia
35
Melewar, T. C.
33
Phau, Ian
32
Ko, Eunju
26
Bang, Nguyen
24
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Burmann, Christoph
22
Guzman, Francisco
22
Veloutsou, Cleopatra
21
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Kunkel, Thilo
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
MacInnis, Deborah J.
17
Christodoulides, George
16
Dawes, John
16
Foroudi, Pantea
16
Khan, Imran
16
Pelsmacker, Patrick de
16
Romaniuk, Jenni
16
Dens, Nathalie
15
Valette-Florence, Pierre
15
Vrontis, Demetris
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Fournier, Susan
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Septianto, Felix
14
Sreejesh, S.
14
Ahn, Jiseon
13
Casidy, Riza
13
Cova, Bernard
13
Esch, Franz-Rudolf
13
Huber, Frank
13
Park, C. Whan
13
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Springer Fachmedien Wiesbaden
27
Information Resources Management Association
9
Haufe-Lexware GmbH & Co. KG
5
American Marketing Association
4
Edward Elgar Publishing
3
Fachhochschule Reutlingen / European School of Business
3
Gesellschaft zur Erforschung des Markenwesens
3
National Bureau of Economic Research
3
NetLibrary, Inc
3
Chambre de commerce et d'industrie de Paris
2
De Gruyter Oldenbourg
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
IGI Global
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Autohaus Buch und Formular
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
EBS Business School
1
Erasmus Research Institute of Management
1
European Travel Commission
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Friedrich-Schiller-Universität Jena
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
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Journal of business research : JBR
452
The journal of product & brand management
300
The journal of brand management : an international journal
295
Journal of retailing and consumer services
257
Psychology & marketing
94
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
84
Journal of marketing communications
81
SpringerLink / Bücher
79
International journal of hospitality management
75
Marketing intelligence & planning
67
International journal of internet marketing and advertising : IJIMA
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of strategic marketing
64
International journal of advertising : the review of marketing communications
63
Journal of marketing management : MM
63
Journal of promotion management : innovations in planning and applied research
62
Journal of international consumer marketing
60
Journal of marketing
54
Journal of promotion management : JPM
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
53
Journal of the Academy of Marketing Science
51
Cogent business & management
48
International marketing review
48
Journal of fashion marketing and management
48
Journal of global marketing
48
International journal of consumer studies
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of international marketing
38
International journal of contemporary hospitality management
37
European journal of marketing
36
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Qualitative market research : an international journal
35
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ECONIS (ZBW)
8,827
EconStor
8
USB Cologne (EcoSocSci)
4
RePEc
3
BASE
2
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1
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date (oldest first)
1
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Saved in:
2
Entifying your brand among
Twitter
-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
3
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
4
Creating brand image profile by social media analysis
Sabuncu, İbrahim
;
Edeş, Berivan
;
Sıtkıbütün, Doruk
; …
- In:
Emerging Markets Journal : EMAJ
11
(
2021
)
2
,
pp. 16-24
Persistent link: https://www.econbiz.de/10012805310
Saved in:
5
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
6
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
7
Emoji, playfulness, and brand engagement on
Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
8
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
Saved in:
9
Are we who we follow? : computationally analyzing human personality and brand following on
Twitter
Yun, Joseph T.
;
Pamuksuz, Utku
;
Duff, Brittany R. L.
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 776-795
Persistent link: https://www.econbiz.de/10012200319
Saved in:
10
Effects of
Twitter
, communication styles on consumers' brand personality perceptions, attitudes and purchase intentions
Zhang, Xiaochen Angela
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 158-182
Persistent link: https://www.econbiz.de/10011741658
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