Atkin, Tom; Wilson, Damien; Thach, Liz; Olsen, Janeen E. - In: Wine Economics and Policy 6 (2017) 2, pp. 155-164
, before and two years after, conjunctive wine labeling was introduced in Sonoma County. The results show a higher awareness … economic benefits for companies. However, very small or specific regions may be confusing to consumers, so conjunctive labeling … for this situation. This study analyzes the impact of conjunctive labeling by comparing two national samples of consumers …