literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open … methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …

, before and two years after, conjunctive wine labeling was introduced in Sonoma County. The results show a higher awareness … economic benefits for companies. However, very small or specific regions may be confusing to consumers, so conjunctive labeling … for this situation. This study analyzes the impact of conjunctive labeling by comparing two national samples of consumers …

Introduction -- Part 1: How to differentiate Wine -- Part 2: Appelations and Wine Brands -- Part 3: Conclusion. …This book introduces readers to the concept and implementation of positioning techniques in the context of the wine … industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it …

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine … industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it … presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist …