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~subject:"Markenführung"
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Markenführung
Consumer behaviour
50
Konsumentenverhalten
50
Beziehungsmarketing
29
Professional sports
29
Profisport
29
Relationship marketing
29
Sportmarketing
28
Sports marketing
28
Sport
22
Sports
20
Sport organization
19
Sportorganisation
19
Football
17
Fußball
17
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13
Australien
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Brand management
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Brand image
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Markenimage
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Brand
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Markenartikel
10
Customer satisfaction
8
Kundenzufriedenheit
8
Personality psychology
8
Persönlichkeitspsychologie
8
Customer integration
7
Innovation
7
Kundenintegration
7
Corporate Social Responsibility
6
Corporate social responsibility
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Social Web
6
Social web
6
Internet marketing
5
Management
5
Online-Marketing
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Sport event
5
Sportveranstaltung
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sport
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English
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Leckie, Civilai
8
Johnson, Lester W.
4
Funk, Daniel C.
3
Kunkel, Thilo
3
Lobo, Antonio
3
Doyle, Jason P.
2
Lin, Jialing
2
Lock, Daniel
2
McDonald, Heath
2
Nyadzayo, Munyaradzi
2
Casidy, Riza
1
Cooper, Danielle
1
Daniels, Jason
1
Du, James
1
Dwivedi, Abhishek
1
Filo, Kevin
1
Heere, Bob
1
Karg, Adam
1
Lin, Chia-Ling
1
Mitsis, Ann
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Nyadzayo, Munyaradzi W.
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Journal of sport management : the official journal of the North American Society of Sport Management
3
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Sport management review
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The journal of brand management : an international journal
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ECONIS (ZBW)
13
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1
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
2
Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.
;
Filo, Kevin
;
McDonald, Heath
;
Funk, …
- In:
Sport management review
16
(
2013
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
Saved in:
3
New brands : contextual differences and development of brand associations over time
Daniels, Jason
;
Kunkel, Thilo
;
Karg, Adam
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
Saved in:
4
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
5
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
6
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
7
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
8
Validating and extending the sport brand personality scale
Mitsis, Ann
;
Leckie, Civilai
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10011515416
Saved in:
9
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
10
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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