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Markenführung
Narrative Methode
1,632
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1,630
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561
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476
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381
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Budtz, Christian
4
Fog, Klaus
4
Kadembo, Ernest M.
3
Moin, S. M. A.
3
Woodside, Arch G.
3
Adlmaier-Herbst, Dieter Georg
2
Blanchette, Stephen
2
Burgess, Jacqueline
2
Campbell, Colin L.
2
Chiu, Hung-Chang
2
Dessart, Laurence
2
Fu, Xiaoxiao
2
Gordon, Susan E.
2
Hsieh, Yi-Ching
2
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2
Makasi, Africa
2
Megehee, Carol M.
2
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2
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Ryu, Kyungin
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10
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4
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4
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4
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3
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2
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in culture, tourism and hospitality research
1
Brand Content : die Marke als Medienereignis
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Brand the Future : systematische Markenentwicklung im B2B
1
Brands : interdisciplinary perspectives
1
Corporate communications : an international journal
1
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1
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1
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
1
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1
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1
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1
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1
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ECONIS (ZBW)
118
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Der Beitrag von Storytelling mittels Videopodcasts zur internen Markenkommunikation : am Beispiel einer österreichischen Fluglinie
Singer, Julia
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003824977
Saved in:
2
Storytelling : branding in practice
Fog, Klaus
;
Budtz, Christian
;
Munch, Philip
; …
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003937460
Saved in:
3
Selling stories : Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
Saved in:
4
Brand-self identity narratives in the James Bond movies
Cooper, Holly
;
Schembri, Sharon
;
Miller, Dale
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 557-567
Persistent link: https://www.econbiz.de/10003981109
Saved in:
5
Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.
;
Woodside, Arch G.
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
Saved in:
6
Special issue: Brand-consumer storytelling theory and research
Woodside, Arch G.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003981127
Saved in:
7
The essential brand persona : storytelling and branding
Herskovitz, Stephen
;
Crystal, Malcolm
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 21-28
Persistent link: https://www.econbiz.de/10003982589
Saved in:
8
Persuasive brand management : how managers can influence brand meaning when they are losing control over it
Iglesias, Oriol
;
Bonet, Eduard
- In:
Journal of organizational change management
25
(
2012
)
2
,
pp. 251-264
Persistent link: https://www.econbiz.de/10009547165
Saved in:
9
Building self-brand connections : exploring brand stories through a transmedia perspective
Granitz, Neil
;
Forman, Howard
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011288613
Saved in:
10
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
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