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Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?
Nikhashemi, S. R.; Naser Valaei; Arun Kumar Tarofder - In: Global business review 18 (2017) 3, pp. 108-127
Persistent link: https://www.econbiz.de/10011745486
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Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain - In: Arts and the market 5 (2015) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
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Drivers of brand equity of television news channels : evidences form emerging market
Bakshi, Madhupa; Mishra, Prashant - In: Marketing intelligence & planning 35 (2017) 1, pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
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The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh; Cho, Heetae; Yousaf, Anish; Itani, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
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Brand switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.; Ahmed, Zafar U.; Yammout, Dina - In: The journal of product & brand management 23 (2014) 4/5, pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
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Antecedents and consequents of brand love in the smartphone market : an extended study of the impact of switching cost
Christino, Juliana Maria Magalhães; Silva, Thaís Santos; … - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 301-321
Persistent link: https://www.econbiz.de/10012179127
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Switching costs, brand premia and behavioral pricing in the pharmaceutical market
Janssen, Aljoscha - 2020
This article examines the market power of branded prescription drugs faced with generic competition. Using prescription-level and matched socioeconomic panel data of the entire Swedish population between 2010 and 2016, I provide evidence for the key role of switching costs. A discontinuity...
Persistent link: https://www.econbiz.de/10012161505
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Factors affecting brand switching in telecommunication industry in Kathmandu valley
Thagunna, Suresh Singh - In: Nepalese journal of economics : a publication of … 7 (2023) 3, pp. 159-173
Persistent link: https://www.econbiz.de/10014422582
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Switching Costs, Brand Premia and Behavioral Pricing in the Pharmaceutical Market
Janssen, Aljoscha - 2020
This article examines the market power of branded prescription drugs faced with generic competition. Using prescription-level and matched socioeconomic panel data of the entire Swedish population between 2010 and 2016, I provide evidence for the key role of switching costs. A discontinuity...
Persistent link: https://www.econbiz.de/10014095430
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Do Superbowl ads affect brand share?
Hartmann, Wesley R.; Klapper, Daniel - 2014
Persistent link: https://www.econbiz.de/10010337691