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Markenführung
Supply chain
35,458
Lieferkette
35,213
Beziehungsmarketing
25,135
Relationship marketing
25,107
Einzelhandel
17,615
Retail trade
14,712
Konsumentenverhalten
12,591
Consumer behaviour
12,568
Theorie
7,937
Theory
7,897
Lieferantenmanagement
7,617
Supplier relationship management
7,608
Kundenzufriedenheit
5,673
Customer satisfaction
5,662
Deutschland
5,134
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4,868
Distribution channel
4,851
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4,743
Logistics
4,521
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4,366
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4,317
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4,304
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3,740
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3,674
United States
3,554
E-commerce
3,540
Brand management
3,191
Online-Handel
2,909
Online retailing
2,896
Lagerhaltungsmodell
2,770
Inventory model
2,768
Risikomanagement
2,722
Risk management
2,668
Supply Chain Management
2,553
Marketingmanagement
2,550
Sustainability
2,512
Marketing management
2,501
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2,477
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2,477
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Loureiro, Sandra Maria Correia
23
Khan, Imran
15
Gázquez-Abad, Juan Carlos
14
Veloutsou, Cleopatra
14
Burmann, Christoph
13
Fetscherin, Marc
13
Hollebeek, Linda D.
13
Martínez-López, Francisco J.
13
Rahman, Zillur
13
Swoboda, Bernhard
13
Japutra, Arnold
12
Fournier, Susan
11
Guzman, Francisco
11
Kumar, Vikas
11
Rather, Raouf Ahmad
11
Gil Saura, Irene
10
Han, Heesup
10
King, Ceridwyn
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Huber, Frank
9
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9
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9
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9
Ailawadi, Kusum L.
8
Das, Gopal
8
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8
Ko, Eunju
8
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8
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8
Theobald, Elke
8
Vrontis, Demetris
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7
Back, Ki-Joon
7
Burt, Steven
7
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7
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7
Fatma, Mobin
7
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7
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1
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ICORIA <17., 2018, Valencia>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
New York University / Institute of Retail Management
1
Retail Research Society
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Tectum Verlag
1
Universität Mannheim
1
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
149
Journal of retailing and consumer services
149
The journal of product & brand management
107
The journal of brand management : an international journal
97
International journal of hospitality management
42
SpringerLink / Bücher
38
Industrial marketing management : the international journal for industrial and high-tech firms
35
Asia Pacific journal of marketing and logistics
34
Journal of retailing
31
Journal of strategic marketing
30
Cogent business & management
28
European journal of marketing : EJM
28
International journal of retail & distribution management
28
Marketing intelligence & planning
28
International journal of internet marketing and advertising : IJIMA
27
Journal of promotion management : innovations in planning and applied research
26
Psychology & marketing
26
The international review of retail, distribution and consumer research
23
International journal of contemporary hospitality management
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality marketing & management
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of travel and tourism marketing
17
Journal of fashion marketing and management
16
The journal of business & industrial marketing
16
Journal of marketing
15
Journal of marketing management : MM
15
Business horizons
14
European journal of operational research : EJOR
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of retail and distribution management
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
The journal of consumer marketing
14
The journal of services marketing
14
Journal of marketing communications
13
Journal of the Academy of Marketing Science
13
The IUP journal of brand management : IJBRM
13
The service industries journal
13
Transportation research / E : an international journal
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ECONIS (ZBW)
3,191
EconStor
1
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1
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1
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
2
Omnichannel experience : towards successful channel integration in retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
- In:
Journal of customer behaviour
18
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012257442
Saved in:
3
Cross-channel integration and customer experience in omnichannel retail services
Chung, Kyunghwa
;
Oh, Kyung Wha
;
Kim, Minjeong
- In:
Service science
14
(
2022
)
4
,
pp. 307-317
Persistent link: https://www.econbiz.de/10014293775
Saved in:
4
Critical omni-channel service elements affecting satisfaction and loyalty
Koo, Wanmo
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012302679
Saved in:
5
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Saved in:
6
How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching
;
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
Saved in:
7
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
8
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
9
Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang
;
Zhuang, Guijun
;
Yang, Zhilin
;
Zhang, Yang
- In:
Journal of business-to-business marketing
24
(
2017
)
2
,
pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
Saved in:
10
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
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