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Markenführung
Consumer behaviour
81,934
Konsumentenverhalten
79,455
Emotion
10,548
Theorie
9,920
Theory
9,728
Relationship marketing
9,275
Beziehungsmarketing
9,241
Brand management
7,754
Brand image
7,044
Markenimage
7,005
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6,135
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5,965
Online-Handel
5,474
Online retailing
5,464
USA
5,266
United States
5,013
Social Web
4,874
Social web
4,872
Service quality
4,758
Dienstleistungsqualität
4,706
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4,482
Internet marketing
4,471
Brand
4,327
Markenartikel
4,316
Deutschland
4,282
Einzelhandel
4,156
Retail trade
4,119
Structural equation model
4,079
Strukturgleichungsmodell
4,057
Germany
4,003
Experiment
3,856
Werbewirkung
3,737
Advertising effects
3,696
Verbraucherverhalten
3,597
Electronic Commerce
3,594
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3,487
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3,069
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3,024
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2,983
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Loureiro, Sandra Maria Correia
34
Phau, Ian
32
Melewar, T. C.
28
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Guzman, Francisco
20
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Valette-Florence, Pierre
17
Dawes, John
16
Wiedmann, Klaus-Peter
16
Khan, Imran
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Huber, Frank
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Zarantonello, Lia
14
Burmann, Christoph
13
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Park, Jungkun
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Vrontis, Demetris
13
Ahn, Jiseon
12
Bagozzi, Richard P.
12
Batra, Rajeev
12
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
7
American Marketing Association
3
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3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
419
The journal of product & brand management
296
The journal of brand management : an international journal
282
Journal of retailing and consumer services
253
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
80
International journal of hospitality management
75
Journal of marketing communications
73
Marketing intelligence & planning
65
Journal of strategic marketing
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
58
Journal of promotion management : innovations in planning and applied research
58
SpringerLink / Bücher
53
International journal of internet marketing and advertising : IJIMA
52
International marketing review
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
51
Marketing letters : a journal of research in marketing
51
Journal of the Academy of Marketing Science
48
Cogent business & management
47
Journal of global marketing
47
Journal of marketing
47
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of fashion marketing and management
45
The journal of consumer marketing
45
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
36
Journal of Islamic marketing
35
International journal of retail & distribution management
34
International journal of contemporary hospitality management
33
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
32
Journal of retailing
32
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ECONIS (ZBW)
7,702
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2
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1
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
3
Negative eWOM on social media : role of individual, contextual and social determinants
Sharma, Isha
;
Jain, Kokil
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 377-398
Persistent link: https://www.econbiz.de/10012512664
Saved in:
4
If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour
Badgaiyan, Anant Jyoti
;
Dixit, Saumya
;
Verma, Anshul
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 622-638
Persistent link: https://www.econbiz.de/10011771423
Saved in:
5
Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 254-284
Persistent link: https://www.econbiz.de/10012598426
Saved in:
6
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
7
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
8
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
Saved in:
9
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
10
Brand origin and country of production congruity : evidence from the UK and China
Eng, Teck Yong
;
Ozdemir, Sena
;
Michelson, Grant
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5703-5711
Persistent link: https://www.econbiz.de/10011597462
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