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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
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Negative eWOM on social media : role of individual, contextual and social determinants
Sharma, Isha; Jain, Kokil - In: International journal of internet marketing and … 14 (2020) 4, pp. 377-398
Persistent link: https://www.econbiz.de/10012512664
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If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour
Badgaiyan, Anant Jyoti; Dixit, Saumya; Verma, Anshul - In: The journal of brand management : an international journal 24 (2017) 6, pp. 622-638
Persistent link: https://www.econbiz.de/10011771423
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Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh; Bajpai, Naval; Kulshreshtha, Kushagra - In: International journal of electronic marketing and … 12 (2021) 3, pp. 254-284
Persistent link: https://www.econbiz.de/10012598426
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Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj; Jaggi, Shamily; Gursimranjit Singh - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
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Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George; Siamagka, Niloletta-Theofania - In: International marketing review 34 (2017) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
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Brand origin and country of production congruity : evidence from the UK and China
Eng, Teck Yong; Ozdemir, Sena; Michelson, Grant - In: Journal of business research : JBR 69 (2016) 12, pp. 5703-5711
Persistent link: https://www.econbiz.de/10011597462