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~subject:"Markenführung"
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Markenführung
Retail trade
33
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31
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14
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11
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10
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Burt, Steven
8
Cho, Young Sang
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El-Amir, Ayman
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Collins, Alan M.
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Davies, Keri
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Fernie, John
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George, Richard J.
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Journal of retailing and consumer services
2
EBS review
1
European journal of marketing : EJM
1
International journal of retail & distribution management
1
International marketing ; Vol. 2
1
Journal of Asia Pacific business
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Qualitative market research : an international journal
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ECONIS (ZBW)
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1
A test of retail service brand extensions in Estonia : Tallinna Kaubamaja and Selver
McKenzie, Brent
- In:
EBS review
(
2008/09
)
2
,
pp. 89-101
Persistent link: https://www.econbiz.de/10003885382
Saved in:
2
Modeling in branding: a critical ethnography approach
El-Amir, Ayman
;
Burt, Steven
- In:
Qualitative market research : an international journal
13
(
2010
)
2
,
pp. 189-209
Persistent link: https://www.econbiz.de/10003978262
Saved in:
3
Towards modeling the retailer as a brand : a social construction of the grocery store from the customer standpoint
El-Amir, Ayman
;
Burt, Steve
- In:
The journal of brand management : an international journal
17
(
2009/10
)
6
,
pp. 429-445
Persistent link: https://www.econbiz.de/10003980564
Saved in:
4
Why do local South Korean market leaders supply retailer grocery brands?
Cho, Young Sang
;
Burt, Steven
;
Dawson, John A.
- In:
Journal of Asia Pacific business
14
(
2013
)
4
,
pp. 336-360
Persistent link: https://www.econbiz.de/10010235645
Saved in:
5
Retail branding
Burt, Steven
;
Sparks, Leigh
- In:
The Routledge companion to contemporary brand management
,
(pp. 492-508)
.
2016
Persistent link: https://www.econbiz.de/10011515467
Saved in:
6
The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang
;
Rha, Hye-Su
;
Burt, Steven
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
Saved in:
7
From the retail brand to the retail-er as a brand : themes and issues in retail branding research
Burt, Steven
;
Davies, Keri
- In:
International journal of retail & distribution management
38
(
2010
)
11/12
,
pp. 865-878
Persistent link: https://www.econbiz.de/10008759914
Saved in:
8
Brands without boundaries : the internationalisation of the designer retailer's brand
Moore, Christopher M.
;
Fernie, John
;
Burt, Steven
-
2008
Persistent link: https://www.econbiz.de/10003656314
Saved in:
9
From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.
;
Cronin, James Martin
;
Burt, Steven
; …
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
Saved in:
10
An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan
;
Burt, Steven
;
Tunca, Burak
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
Saved in:
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