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A test of retail service brand extensions in Estonia : Tallinna Kaubamaja and Selver
McKenzie, Brent - In: EBS review (2008/09) 2, pp. 89-101
Persistent link: https://www.econbiz.de/10003885382
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Modeling in branding: a critical ethnography approach
El-Amir, Ayman; Burt, Steven - In: Qualitative market research : an international journal 13 (2010) 2, pp. 189-209
Persistent link: https://www.econbiz.de/10003978262
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Towards modeling the retailer as a brand : a social construction of the grocery store from the customer standpoint
El-Amir, Ayman; Burt, Steve - In: The journal of brand management : an international journal 17 (2009/10) 6, pp. 429-445
Persistent link: https://www.econbiz.de/10003980564
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Why do local South Korean market leaders supply retailer grocery brands?
Cho, Young Sang; Burt, Steven; Dawson, John A. - In: Journal of Asia Pacific business 14 (2013) 4, pp. 336-360
Persistent link: https://www.econbiz.de/10010235645
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Retail branding
Burt, Steven; Sparks, Leigh - In: The Routledge companion to contemporary brand management, (pp. 492-508). 2016
Persistent link: https://www.econbiz.de/10011515467
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The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang; Rha, Hye-Su; Burt, Steven - In: Journal of retailing and consumer services 22 (2015), pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
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From the retail brand to the retail-er as a brand : themes and issues in retail branding research
Burt, Steven; Davies, Keri - In: International journal of retail & distribution management 38 (2010) 11/12, pp. 865-878
Persistent link: https://www.econbiz.de/10008759914
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Brands without boundaries : the internationalisation of the designer retailer's brand
Moore, Christopher M.; Fernie, John; Burt, Steven - 2008
Persistent link: https://www.econbiz.de/10003656314
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From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.; Cronin, James Martin; Burt, Steven; … - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
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An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan; Burt, Steven; Tunca, Burak - In: Journal of retailing and consumer services 38 (2017), pp. 194-203
Persistent link: https://www.econbiz.de/10011743247