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~subject:"Markenführung"
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Markenführung
Konsumentenverhalten
79,183
Consumer behaviour
78,750
Electronic Commerce
23,543
E-commerce
20,864
Social Web
20,208
Social web
20,174
Vertrauen
16,762
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16,134
Theorie
15,010
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14,752
Online-Marketing
12,892
Internet marketing
12,670
Beziehungsmarketing
11,634
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11,619
Online-Handel
11,039
Online retailing
10,980
Deutschland
8,861
Brand management
8,526
Germany
8,121
USA
7,631
Internet
7,381
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7,295
Markenimage
7,025
Brand image
6,990
Kundenzufriedenheit
6,364
Customer satisfaction
6,363
Credibility
5,456
Experiment
5,348
Glaubwürdigkeit
5,310
Dienstleistungsqualität
5,146
Service quality
5,144
Einzelhandel
5,129
Retail trade
4,995
Viral marketing
4,785
Virales Marketing
4,775
Werbewirkung
4,725
Advertising effects
4,675
Brand
4,475
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Phau, Ian
32
Melewar, T. C.
29
Burmann, Christoph
25
Ko, Eunju
25
Bang, Nguyen
24
Han, Heesup
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Keller, Kevin Lane
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Kunkel, Thilo
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Dawes, John
16
Khan, Imran
16
Pelsmacker, Patrick de
16
Christodoulides, George
15
Dens, Nathalie
15
Romaniuk, Jenni
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Casidy, Riza
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Sreejesh, S.
14
Vrontis, Demetris
14
Cova, Bernard
13
Fournier, Susan
13
Huber, Frank
13
Park, C. Whan
13
Rahman, Zillur
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Zarantonello, Lia
13
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Springer Fachmedien Wiesbaden
23
Information Resources Management Association
9
Haufe-Lexware GmbH & Co. KG
5
Gesellschaft zur Erforschung des Markenwesens
4
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Helmut-Schmidt-Universität
2
IGI Global
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
De Gruyter Oldenbourg
1
EBS Business School
1
Erasmus Research Institute of Management
1
Fachhochschule Reutlingen / European School of Business
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationales Design Zentrum Berlin
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <13, 2009, Berlin>
1
Markendialog <18, 2014, Berlin>
1
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Journal of business research : JBR
450
The journal of brand management : an international journal
303
The journal of product & brand management
298
Journal of retailing and consumer services
256
Psychology & marketing
97
Asia Pacific journal of marketing and logistics
88
European journal of marketing : EJM
84
Journal of marketing communications
82
International journal of hospitality management
74
SpringerLink / Bücher
72
International journal of internet marketing and advertising : IJIMA
66
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of advertising : the review of marketing communications
63
Journal of promotion management : innovations in planning and applied research
63
Journal of strategic marketing
62
Journal of marketing management : MM
61
Journal of international consumer marketing
59
Journal of marketing
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
53
Journal of promotion management : JPM
52
Journal of the Academy of Marketing Science
51
Cogent business & management
49
International journal of consumer studies
48
International marketing review
48
Journal of global marketing
48
Journal of fashion marketing and management
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of international marketing
38
International journal of contemporary hospitality management
37
European journal of marketing
36
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of retailing
35
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ECONIS (ZBW)
8,529
EconStor
7
BASE
2
RePEc
1
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1
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date (newest first)
date (oldest first)
1
Generation of
trust
using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
2
Timeliness, transparency, and
trust
: a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
3
When brands get real : the role of
authenticity
and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
4
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
5
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
6
Effects of e-marketplaces brand
trust
on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
7
Online
trust
-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
8
The impact of digital social responsibility on customer
trust
and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
9
How online
trust
and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
10
How valence, volume and variance of online reviews influence brand attitudes
Zablocki, Agnieszka
;
Schlegelmilch, Bodo B.
;
Houston, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012113569
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