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Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail

Klein, Jan F.; Falk, Tomas; Esch, Franz-Rudolf; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5761-5767

Persistent link: https://www.econbiz.de/10011597493

High-Volume Business News : Detecting Topic-Specific Sentiments to Account for Brand Ratings and Stock Returns

Malo, Pekka - 2018

Due to the highly voluminous, heterogeneous, and unstructured nature of global business news streaming at a fast pace, it has become increasingly difficult for marketing executives, corporate communications managers, and market analysts to make sense and track news media stories addressing the...

Persistent link: https://www.econbiz.de/10012930186

On customer touchpoints and brand outcomes

Klein, Jan F. - 2015

Persistent link: https://www.econbiz.de/10011504471

Emergence and translations of management interests in corporate branding in the Finnish pulp and paper corporations

Aspara, Jaakko - 2007

Persistent link: https://www.econbiz.de/10003409558

More of the same? : effects of volume and variety of social media brand engagement behavior

Schäfers, Tobias; Falk, Tomas; Kumar, Ashish; … - In: Journal of business research : JBR 135 (2021), pp. 282-294

Persistent link: https://www.econbiz.de/10012647870

Consumer responses to brand elimination : an attributional perspective

Mao, Huifang; Luo, Xueming; Jain, Shailendra Pratap - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 280-289

Persistent link: https://www.econbiz.de/10003883887

The impact of brand rating dispersion on firm value

Luo, Xueming; Raithel, Sascha; Wiles, Michael A. - In: Journal of marketing research : JMR 50 (2013) 3, pp. 399-415

Persistent link: https://www.econbiz.de/10009755683

Make the most of a polarizing brand

Luo, Xueming; Wiles, Michael; Raithel, Sascha - In: Harvard business review : HBR 91 (2013) 11, pp. 29-31

Persistent link: https://www.econbiz.de/10010196180

Wenn Produkte polarisieren

Luo, Xueming; Wiles, Michael; Raithel, Sascha - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 12, pp. 10-14

Persistent link: https://www.econbiz.de/10010205418

Expert blogs and consumer perceptions of competing brands

Luo, Xueming; Gu, Bin; Zhang, Jie Jennifer; Phang, Chee Wei - In: Management information systems : mis quarterly 41 (2017) 2, pp. 371-395

Persistent link: https://www.econbiz.de/10011689836