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Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan; Bondesson, Niklas Vestman; Johansson, Ulf - In: The journal of product & brand management 23 (2014) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
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What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun; Gruca, Thomas S.; Rego, Lopo L. - In: Marketing accountability for marketing and …, (pp. 75-109). 2021
Persistent link: https://www.econbiz.de/10012653809
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury … Decision-Making -- Chapter 12: Consumer Behavior During a Brand Crisis -- PART 5 -- Consumer Behavior in the Future. … topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the …
Persistent link: https://www.econbiz.de/10014478777
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Measuring the effectiveness of the communication strategy by using Brand Score Technique : a practitioner study
Srivastava, Rajesh - In: Measuring business excellence : the journal of … 20 (2016) 3, pp. 26-41
Persistent link: https://www.econbiz.de/10011688980
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Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon; Hsu, Cathy H. C. - In: International journal of hospitality management 36 (2014), pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
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Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel; Reiner, Jochen; Natter, Martin; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
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Brand association in jewellery segment : scale development and validation
Jaggi, Shamily; Nim, Dheeraj - In: International journal of applied management science : IJAMS 12 (2020) 4, pp. 309-323
Persistent link: https://www.econbiz.de/10012504992
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Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.; Sullivan, Brandon A. - In: The journal of brand management : an international journal 23 (2016) 3, pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
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Measuring brand experiences cross-nationally
Saari, Ulla A.; Mäkinen, Saku J. - In: The journal of brand management : an international journal 24 (2017) 1, pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
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A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10013257982