//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Digital consumer behaviour and...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Konsumentenverhalten
78,593
Consumer behaviour
78,162
Coronavirus
34,625
Electronic Commerce
23,374
E-commerce
20,720
Social Web
19,993
Social web
19,959
Wirkungsanalyse
12,788
Impact assessment
12,707
Theorie
11,908
Theory
11,725
Epidemie
10,955
Epidemic
10,866
Czech Republic
10,657
Beziehungsmarketing
10,557
Relationship marketing
10,547
COVID-19
10,171
Tschechien
9,951
Online-Marketing
8,710
Internet marketing
8,587
Online-Handel
8,570
Online retailing
8,549
Deutschland
8,179
Welt
8,170
World
8,123
USA
8,109
Brand management
8,104
United States
7,830
Germany
7,515
Internet
6,829
Markenimage
6,780
Brand image
6,750
Kundenzufriedenheit
5,835
Customer satisfaction
5,834
Einzelhandel
4,888
EU-Staaten
4,816
Dienstleistungsqualität
4,808
Service quality
4,802
EU countries
4,762
more ...
less ...
Online availability
All
Undetermined
4,337
Free
1,175
Type of publication
All
Article
6,754
Book / Working Paper
1,356
Journal
1
Type of publication (narrower categories)
All
Article in journal
6,234
Aufsatz in Zeitschrift
6,234
Aufsatz im Buch
508
Book section
508
Hochschulschrift
177
Graue Literatur
133
Non-commercial literature
133
Thesis
125
Arbeitspapier
82
Working Paper
82
Collection of articles of several authors
66
Conference paper
66
Konferenzbeitrag
66
Sammelwerk
66
Reprint
53
Aufsatzsammlung
46
Case study
33
Fallstudie
33
Konferenzschrift
25
Conference proceedings
12
Ratgeber
11
Guidebook
10
Handbook
7
Handbuch
7
Collection of articles written by one author
4
Festschrift
4
Lehrbuch
4
Sammlung
4
Systematic review
4
Übersichtsarbeit
4
Article
3
Bibliografie enthalten
3
Bibliography included
3
Glossar enthalten
3
Glossary included
3
Interview
2
Textbook
2
Amtsdruckschrift
1
Elektronischer Datenträger
1
Fallstudiensammlung
1
more ...
less ...
Language
All
English
7,664
German
445
Polish
4
French
3
Russian
1
Author
All
Loureiro, Sandra Maria Correia
35
Phau, Ian
32
Melewar, T. C.
28
Bang, Nguyen
24
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Keller, Kevin Lane
20
Burmann, Christoph
19
Diamantopoulos, Adamantios
19
Japutra, Arnold
18
Kunkel, Thilo
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Hollebeek, Linda D.
17
MacInnis, Deborah J.
17
Dawes, John
16
Pelsmacker, Patrick de
15
Wiedmann, Klaus-Peter
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Martínez-López, Francisco J.
14
Valette-Florence, Pierre
14
Casidy, Riza
13
Christodoulides, George
13
Cova, Bernard
13
Fournier, Susan
13
Park, C. Whan
13
Rahman, Zillur
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Swoboda, Bernhard
13
Vrontis, Demetris
13
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
19
Information Resources Management Association
8
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Gesellschaft zur Erforschung des Markenwesens
3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
IGI Global
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
De Gruyter Oldenbourg
1
Erasmus Research Institute of Management
1
Fachhochschule Reutlingen / European School of Business
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationales Design Zentrum Berlin
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <13, 2009, Berlin>
1
Markendialog <5, 2001, Frankfurt, Main>
1
Projekt Verlag
1
more ...
less ...
Published in...
All
Journal of business research : JBR
430
The journal of product & brand management
295
The journal of brand management : an international journal
286
Journal of retailing and consumer services
257
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
88
Journal of marketing communications
81
European journal of marketing : EJM
80
International journal of hospitality management
75
Marketing intelligence & planning
66
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of promotion management : innovations in planning and applied research
62
Journal of marketing management : MM
59
SpringerLink / Bücher
59
Journal of international consumer marketing
58
International journal of advertising : the review of marketing communications
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
51
Journal of promotion management : JPM
50
Journal of the Academy of Marketing Science
50
International marketing review
49
Journal of marketing
49
Cogent business & management
47
International journal of consumer studies
47
Journal of fashion marketing and management
47
Journal of global marketing
47
Journal of strategic marketing
47
The journal of consumer marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
The IUP journal of brand management : IJBRM
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
International journal of contemporary hospitality management
38
Journal of international marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
European journal of marketing
36
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Qualitative market research : an international journal
35
more ...
less ...
Source
All
ECONIS (ZBW)
8,105
EconStor
4
BASE
2
Showing
1
-
10
of
8,111
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
2
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
3
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
4
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
5
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
6
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
7
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
8
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
9
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
10
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->