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~subject:"Markenführung"
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Markenführung
Consumer behaviour
82,113
Konsumentenverhalten
79,632
Electronic Commerce
23,651
E-commerce
21,035
Social Web
20,346
Social web
20,315
Theorie
17,100
Vertrauen
16,841
Theory
16,744
Soziales Netzwerk
16,413
Confidence
16,225
Social network
15,489
Online-Marketing
12,969
Internet marketing
12,859
Mortality
12,692
Sterblichkeit
12,665
Relationship marketing
11,809
Beziehungsmarketing
11,771
Online-Handel
11,103
Online retailing
11,058
USA
9,320
United States
8,910
Brand management
8,614
Deutschland
8,528
Germany
7,899
Internet
7,779
Brand image
7,098
Markenimage
7,062
Customer satisfaction
6,563
Kundenzufriedenheit
6,371
Experiment
5,672
Unternehmensnetzwerk
5,281
Business network
5,274
Service quality
5,271
Dienstleistungsqualität
5,221
Einzelhandel
5,162
Welt
5,143
Retail trade
5,071
World
5,071
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4,537
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1,245
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7,111
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1,461
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1
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6,523
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147
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135
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92
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92
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72
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55
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53
Case study
48
Fallstudie
48
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26
Ratgeber
17
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16
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13
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8
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8
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5
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5
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5
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English
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German
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Polish
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Loureiro, Sandra Maria Correia
36
Phau, Ian
32
Melewar, T. C.
29
Ko, Eunju
25
Bang, Nguyen
24
Burmann, Christoph
23
Han, Heesup
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Hollebeek, Linda D.
20
Keller, Kevin Lane
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Kunkel, Thilo
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Dawes, John
16
Khan, Imran
16
Pelsmacker, Patrick de
16
Christodoulides, George
15
Dens, Nathalie
15
Romaniuk, Jenni
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Casidy, Riza
14
Cova, Bernard
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Fournier, Susan
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Septianto, Felix
14
Sreejesh, S.
14
Vrontis, Demetris
14
Huber, Frank
13
Park, C. Whan
13
Rahman, Zillur
13
Shimul, Anwar Sadat
13
Zarantonello, Lia
13
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Springer Fachmedien Wiesbaden
24
Information Resources Management Association
9
Haufe-Lexware GmbH & Co. KG
5
Gesellschaft zur Erforschung des Markenwesens
4
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Helmut-Schmidt-Universität
2
IGI Global
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
De Gruyter Oldenbourg
1
EBS Business School
1
Erasmus Research Institute of Management
1
Fachhochschule Reutlingen / European School of Business
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationales Design Zentrum Berlin
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <13, 2009, Berlin>
1
Markendialog <18, 2014, Berlin>
1
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Published in...
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Journal of business research : JBR
451
The journal of brand management : an international journal
300
The journal of product & brand management
297
Journal of retailing and consumer services
256
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
88
European journal of marketing : EJM
84
Journal of marketing communications
82
International journal of hospitality management
74
SpringerLink / Bücher
71
Journal of promotion management : innovations in planning and applied research
67
International journal of internet marketing and advertising : IJIMA
66
Marketing intelligence & planning
66
International journal of advertising : the review of marketing communications
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of strategic marketing
65
Journal of marketing management : MM
60
Journal of international consumer marketing
59
Journal of the Academy of Marketing Science
58
Journal of marketing
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
53
Journal of promotion management : JPM
52
Cogent business & management
49
International journal of consumer studies
48
International marketing review
48
Journal of global marketing
48
Journal of fashion marketing and management
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
European journal of marketing
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of international marketing
38
International journal of contemporary hospitality management
37
International journal of advertising : the quarterly review of marketing communications
36
Qualitative market research : an international journal
36
Journal of Islamic marketing
35
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ECONIS (ZBW)
8,563
EconStor
7
BASE
2
RePEc
1
Showing
1
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10
of
8,573
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date (newest first)
date (oldest first)
1
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
2
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
3
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
4
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
5
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
6
Does social capital matter on social media? : an examination into negative e-WOM toward competing brands
Jun, Jinhyun
;
Kim, Jaewook
;
Tang, Liang
- In:
Journal of hospitality marketing & management
26
(
2017
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10011707123
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
9
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
10
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
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