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Markenführung
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Consumer behaviour
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Loureiro, Sandra Maria Correia
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Ko, Eunju
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Han, Heesup
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Sarkar, Abhigyan
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Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
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Hollebeek, Linda D.
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Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Khan, Imran
16
Kunkel, Thilo
16
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
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Ekinci, Yuksel
14
Fetscherin, Marc
14
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14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Fournier, Susan
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Park, C. Whan
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Romaniuk, Jenni
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Septianto, Felix
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Shimul, Anwar Sadat
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Sreejesh, S.
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Swoboda, Bernhard
13
Zarantonello, Lia
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Ahn, Jiseon
12
Burmann, Christoph
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Gesellschaft zur Erforschung des Markenwesens
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Global Brand Conference <11., 2016, Bradford>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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IGI Global
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
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Markendialog <12, 2008, Berlin>
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Robert Schuman Centre for Advanced Studies
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
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Journal of business research : JBR
411
The journal of product & brand management
289
The journal of brand management : an international journal
275
Journal of retailing and consumer services
253
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
75
Journal of marketing communications
73
Journal of strategic marketing
60
Marketing intelligence & planning
60
International journal of advertising : the review of marketing communications
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
51
Marketing letters : a journal of research in marketing
51
International marketing review
49
Journal of the Academy of Marketing Science
49
SpringerLink / Bücher
48
Journal of promotion management : JPM
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
33
Qualitative market research : an international journal
33
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
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ECONIS (ZBW)
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1
Old, new and third
wine
regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
2
Consumer brand loyalty in the Chilean
wine
industry
Bianchi, Constanza
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 442-460
Persistent link: https://www.econbiz.de/10011432296
Saved in:
3
Geographical brand and country-of-origin effects in the Chinese
wine
import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
4
Origin of the product and the buying decision
Veith, Cristina
;
Lianu, Costin
- In:
Theoretical and applied economics : GAER review
20
(
2013
)
11
,
pp. 147-164
Persistent link: https://www.econbiz.de/10010224745
Saved in:
5
Reputation and advertising of collective brand members in the
wine
industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
6
Examining the role of
wine
brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
7
Branded marketing events : engaging Australian and French
wine
consumers
Altschwager, Teagan
;
Conduit, Jodie
;
Bouzdine-Chameeva, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
Saved in:
8
The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux
wine
investigation
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
Saved in:
9
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury
wine
brands as a product category : evidence from two countries
Stiehler, Beate E.
;
Caruana, Albert
;
Vella, Joseph
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
Saved in:
10
The study of fans' brand loyalty in Iranian professional football league
Javani, Vajihe
;
Ehsani, Mohammad
;
Amiry, Mojtaba
; …
-
2013
Persistent link: https://www.econbiz.de/10011293163
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