Similar Search Results

An exploration of US-made clothing in China

Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261

Persistent link: https://www.econbiz.de/10011661983

Handmade virtual messages to promote foreign fashion brands in Instagram

Macías-Mañas, María Dolores; Vila-López, Natalia; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 221-234

Persistent link: https://www.econbiz.de/10014530026

Consumer perspectives of cultural branding : the case of Burberry in Taiwan

Peng, Norman; Chen, Annie Huiling - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 318-330

Persistent link: https://www.econbiz.de/10009428108

Are consumers hesitant to purchase national brands manufactured in other countries?

Parkvithee, Narissara; Miranda, Mario J. - In: Journal of Asia Pacific business 14 (2013) 3, pp. 244-264

Persistent link: https://www.econbiz.de/10010127223

"Foreign brands of course!" : an ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands

Khair, Nadine; Lloyd-Parkes, Elizabeth; Deacon, Jonathan - In: Journal of global fashion marketing : JGfM 12 (2021) 3, pp. 274-290

Persistent link: https://www.econbiz.de/10012584789

"Pink is for girls, blue is for boys" exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis

Nash, Jill; Sidhu, Cindy - In: The journal of brand management : an international journal 30 (2023) 5, pp. 381-397

Persistent link: https://www.econbiz.de/10014372584

E-store brand personality congruence for multichannel apparel retail brands

Chang, Jae Youn; Kwon, Wi-suk - In: Journal of fashion marketing and management 26 (2022) 1, pp. 159-178

Persistent link: https://www.econbiz.de/10012798003

Determinants of Consumer Buying Behaviour : An Empirical Study of Private Label Brands in Apparel Retail

C V, Krishna - 2017

Indian retail is in an expansion spree and many companies are joining the retail landscape. After food and groceries segment apparel is the next large retail segment and the consumption of apparel is also very large in volume. Previously the manufacturing brands used to lead the apparel category...

Persistent link: https://www.econbiz.de/10012961733

How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective

Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012648899

Factors influencing purchase intention of store brands in organised fashion retail

Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430

Persistent link: https://www.econbiz.de/10012669855

1
2
3
4
5
6
7
8
9
10
Next
Last