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~subject:"Markenführung"
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Markenführung
Werbung
13,782
Online-Marketing
12,941
Internet marketing
12,831
Advertising
11,251
Werbewirkung
7,915
Consumer behaviour
7,742
Advertising effects
7,689
Konsumentenverhalten
7,633
Social Web
5,881
Social web
5,874
Brand management
2,685
Electronic Commerce
2,154
Online-Handel
2,016
Online retailing
2,013
E-commerce
2,008
Theorie
1,923
Theory
1,880
Viral marketing
1,867
Virales Marketing
1,864
Marketingmanagement
1,863
Marketing management
1,835
Markenimage
1,752
USA
1,750
Deutschland
1,742
Brand image
1,739
Marketing
1,729
Relationship marketing
1,723
Beziehungsmarketing
1,716
United States
1,585
Internet
1,516
advertising
1,399
Germany
1,260
Markenartikel
1,048
Brand
978
Website
898
Social media
878
social media
826
Suchmaschine
731
Search engine
713
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1,473
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328
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Article
2,156
Book / Working Paper
507
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4
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Article in journal
1,936
Aufsatz in Zeitschrift
1,936
Aufsatz im Buch
210
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210
Hochschulschrift
80
Thesis
55
Collection of articles of several authors
43
Sammelwerk
43
Aufsatzsammlung
41
Graue Literatur
38
Non-commercial literature
38
Case study
34
Fallstudie
34
Arbeitspapier
26
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26
Conference paper
24
Konferenzbeitrag
24
Guidebook
15
Ratgeber
15
Konferenzschrift
14
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5
Article
4
Einführung
3
Interview
3
Lehrbuch
3
Reprint
3
Bibliografie
2
Bildband
2
Festschrift
2
Handbook
2
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2
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2
Ausstellungskatalog
1
Bibliografie enthalten
1
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1
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1
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1
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1
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English
2,399
German
260
Italian
4
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4
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2
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1
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1
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Author
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Dens, Nathalie
19
Pelsmacker, Patrick de
19
Ko, Eunju
13
Loureiro, Sandra Maria Correia
12
Esch, Franz-Rudolf
10
Bauer, Hans H.
9
Septianto, Felix
9
Huber, Frank
8
Rita, Paulo
8
Burmann, Christoph
7
Gierl, Heribert
7
Johnson, Lester W.
7
Rahman, Zillur
7
Romaniuk, Jenni
7
Erfgen, Carsten
6
Guzman, Francisco
6
Khan, Bilal Mustafa
6
Khan, Imran
6
Kreutzer, Ralf T.
6
Kunkel, Thilo
6
Mogaji, Emmanuel
6
Pauwels, Koen
6
Sohail, M. Sadiq
6
Sreejesh, S.
6
Srivastava, R. K.
6
Theobald, Elke
6
Vashisht, Devika
6
Wheeler, Alina
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Brunner, Christian Boris
5
Chen, Huan
5
Dwivedi, Yogesh Kumar
5
Fantapié Altobelli, Claudia
5
Filieri, Raffaele
5
Hajli, Nick
5
Hayes, Jameson L.
5
Henkel, Sven
5
Hollebeek, Linda D.
5
Hudders, Liselot
5
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Springer Fachmedien Wiesbaden
16
Information Resources Management Association
7
Deutsche Werbewissenschaftliche Gesellschaft
4
American Marketing Association
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Chambre de commerce et d'industrie de Paris
1
EBS Business School
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <18, 2014, Berlin>
1
Museum der Arbeit <Hamburg>
1
Projekt Verlag
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universität Bremen
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Published in...
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Journal of business research : JBR
127
The journal of product & brand management
72
The journal of brand management : an international journal
60
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
53
Journal of marketing communications
53
Journal of retailing and consumer services
52
Journal of promotion management : JPM
38
Journal of promotion management : innovations in planning and applied research
38
Journal of advertising research
37
International journal of advertising : the quarterly review of marketing communications
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
SpringerLink / Bücher
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Psychology & marketing
30
Marketing intelligence & planning
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Asia Pacific journal of marketing and logistics
19
Business horizons
18
Cogent business & management
17
Journal of strategic marketing
17
European journal of marketing : EJM
16
Journal of marketing
16
Journal of marketing management : MM
16
International journal of hospitality management
15
Journal of internet commerce
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Marketing : ZFP ; journal of research and management
15
Springer eBook Collection
15
Tourism management : research, policies, practice
15
Research
14
Innovatives Markenmanagement
13
International journal of sports marketing & sponsorship
13
Journal of global marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing letters : a journal of research in marketing
13
International journal of consumer studies
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of advertising
12
Journal of fashion marketing and management
12
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Source
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ECONIS (ZBW)
2,659
EconStor
6
RePEc
1
USB Cologne (EcoSocSci)
1
Showing
1
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10
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2,667
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date (oldest first)
1
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
3
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
4
Fits like a glove : how companies can ensure congruence between influencer and brand
Kristal, Samuel
;
Toth, Laura
- In:
Transfer : Zeitschrift für Kommunikation und …
68
(
2022
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10013165931
Saved in:
5
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
6
The effect of
advertising
on sales and brand equity in small sport businesses
Hayduk, Ted, III
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
Saved in:
7
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
8
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
9
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
10
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
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