Narrow search
Showing 1 - 10 of 7,392
Cover Image
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Cover Image
Leveraging online communities to support the brand and develop the community
Baldus, Brian J. - In: Journal of internet commerce 17 (2018) 2, pp. 115-144
Persistent link: https://www.econbiz.de/10011987445
Cover Image
Consuming "European" : capturing homogeneity and heterogeneity in consumer culture of five European countries
Penz, Elfriede; Stöttinger, Barbara - In: European journal of international management : EJIM 9 (2015) 3, pp. 326-341
Persistent link: https://www.econbiz.de/10011551274
Cover Image
Retail brand extension: from theory to practice : a multi-country study of European grocery retailers
Martinelli, Elisa; De Canio, Francesca - In: Advancing insights on brand management, (pp. 83-101). 2017
Persistent link: https://www.econbiz.de/10011855071
Cover Image
How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer; Gokalp, Omer N. - In: Journal of business research : JBR 88 (2018), pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
Cover Image
Manufacturer and retailer brands in food retail assortments : notes from a shopping trip across Europe
Esbjerg, Lars; Grunert, Klaus G.; Bech-Larsen, Tino; … - 2004
Persistent link: https://www.econbiz.de/10002714836
Cover Image
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal; Sharifah Faridah Syed Alwi; Babu, … - In: British journal of management 34 (2023) 3, pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Cover Image
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios; Herz, Marc; … - In: International marketing review 34 (2017) 2, pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Cover Image
Brand Communities : Loyal to the Community or the Brand?
Marzocchi, Gian Luca; Morandin, Gabriele; Bergami, Massimo - 2015
Purpose – The purpose of this paper is to investigate empirically the relative emphasis accorded by members of a brand community to identification with that community and identification with the brand-owner, and thereby close a gap in the literature to date. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10014036508