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Cross-channel integration and customer experience in omnichannel retail services

Chung, Kyunghwa; Oh, Kyung Wha; Kim, Minjeong - In: Service science 14 (2022) 4, pp. 307-317

Persistent link: https://www.econbiz.de/10014293775

The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry

Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430

This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...

Persistent link: https://www.econbiz.de/10012174845

Measurement and impact of customer experience in banking sector

Chahal, Hardeep; Dutta, Kamani - In: Decision 42 (2015) 1, pp. 57-70

Persistent link: https://www.econbiz.de/10010517230

Examining the effects of robotic service on brand experience : the moderating role of hotel segment

Chan, Ambrose Pak Ho; Tung, Vincent Wing Sun - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 458-468

Persistent link: https://www.econbiz.de/10012179419

Consumer experience quality : a review and extension of the sport management literature

Yoshida, Masayuki - In: Sport management review 20 (2017) 5, pp. 427-442

Persistent link: https://www.econbiz.de/10011783800

Key drivers of brand trust in a Latin American airline : the impact of Colombia's Avianca customer experience

Ribamar Siqueira, Jose <Jr.>; Bendixen, Michael; … - In: Journal of marketing analytics : JMA 11 (2023) 2, pp. 186-201

Persistent link: https://www.econbiz.de/10014326749

Authentic omnichannel : providing consumers with a seamless brand experience through authenticity

Massi, Marta; Piancatelli, Chiara; Vocino, Andrea - In: Psychology & marketing 40 (2023) 7, pp. 1280-1298

Persistent link: https://www.econbiz.de/10014291894

Omnichannel customer journeys : fragments of a never-ending story?

Both, Alina; Steinmann, Sascha; Chrysochou, Polymeros - In: Advances in National Brand and Private Label Marketing …, (pp. 31-38). 2022

Persistent link: https://www.econbiz.de/10013281203

How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior

Yin, Chin-Ching; Chiu, Hung-Chang; Hsieh, Yi-Ching; … - In: Journal of retailing and consumer services 69 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013401638

Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea

Yoon, Sung-Joon; Lee, Hyong-june - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 585-605

Persistent link: https://www.econbiz.de/10011754045

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