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Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions
Pourazad, Naser; Stocchi, Lara; Pare, Vipul - In: Australasian marketing journal 27 (2019) 4, pp. 249-260
Persistent link: https://www.econbiz.de/10012153387
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A new measure of consideration set size : the average number of salient brands
Stocchi, Lara; Banelis, Melissa; Wright, Malcolm - In: International journal of market research : JMRS ; the … 58 (2016) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10011472554
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A comparison of brand equity strength across consumer segments and markets
Stocchi, Lara; Fuller, Rachel - In: The journal of product & brand management 26 (2017) 5, pp. 453-468
Persistent link: https://www.econbiz.de/10011778292
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The effect of mental availability on snack food choices
Stocchi, Lara; Kemps, Eva; Anesbury, Zachary - In: Journal of retailing and consumer services 60 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012502693
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Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara; Ludwichowska, Gosia; Fuller, Rachel; … - In: Journal of marketing communications 27 (2021) 5, pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
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Why familiar brands are sometimes harder to remember
Stocchi, Lara; Wright, Malcolm; Driesener, Carl - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 621-638
Persistent link: https://www.econbiz.de/10011574494
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Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel; Stocchi, Lara; Gruber, Thorsten; … - In: European journal of marketing 57 (2023) 2, pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
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Consumers' intention to donate to two children’s charity brands : a comparison of Barnardo’s and BBC Children in Need
Michaelidou, Nina; Micevski, Milena; Siamagka, … - In: The journal of product & brand management 24 (2015) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011308512
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An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina; Micevski, Milena; Cadogan, John W. - In: Journal of business research : JBR 68 (2015) 8, pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
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The use of Facebook to promote drinking among young consumers
Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917