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All
Markenimage
Relationship marketing
25,966
Beziehungsmarketing
25,291
Electronic Commerce
23,633
E-commerce
21,017
Marketingmanagement
16,955
Marketing management
16,369
Consumer behaviour
16,335
Konsumentenverhalten
16,193
Online-Marketing
12,953
Internet marketing
12,843
Social Web
7,911
Social web
7,905
Online-Handel
6,690
Online retailing
6,671
Internet
6,228
Theorie
6,157
Theory
6,138
Customer satisfaction
6,002
Kundenzufriedenheit
5,916
Deutschland
5,879
Germany
5,647
Marketing
4,949
Brand management
4,744
Markenführung
4,734
Service quality
4,445
Dienstleistungsqualität
4,424
USA
3,609
United States
3,504
Lieferantenmanagement
3,410
Supplier relationship management
3,408
Brand image
2,970
Einzelhandel
2,731
Retail trade
2,662
Werbewirkung
2,557
Advertising effects
2,540
Digitalisierung
2,473
Viral marketing
2,461
Virales Marketing
2,460
Werbung
2,404
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Online availability
All
Undetermined
1,629
Free
459
Type of publication
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Article
2,594
Book / Working Paper
380
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Article in journal
2,466
Aufsatz in Zeitschrift
2,466
Aufsatz im Buch
130
Book section
130
Hochschulschrift
59
Graue Literatur
55
Non-commercial literature
55
Thesis
43
Arbeitspapier
38
Working Paper
38
Case study
18
Collection of articles of several authors
18
Fallstudie
18
Sammelwerk
18
Conference paper
17
Konferenzbeitrag
17
Aufsatzsammlung
15
Reprint
9
Handbook
4
Handbuch
4
Bibliografie enthalten
2
Bibliography included
2
Collection of articles written by one author
2
Fallstudiensammlung
2
Interview
2
Sammlung
2
Systematic review
2
Übersichtsarbeit
2
Accompanied by computer file
1
Biografie
1
Elektronischer Datenträger als Beilage
1
Festschrift
1
Guidebook
1
Lehrbuch
1
Master Thesis
1
Ratgeber
1
Textbook
1
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English
2,827
German
143
Polish
3
Valencian
1
Russian
1
Author
All
Loureiro, Sandra Maria Correia
19
Gil Saura, Irene
13
Han, Heesup
12
Sreejesh, S.
12
Šerić, Maja
12
Hollebeek, Linda D.
11
Japutra, Arnold
11
Guzman, Francisco
10
Kumar, Vikas
10
MacInnis, Deborah J.
10
Burmann, Christoph
9
Fetscherin, Marc
9
Huber, Frank
9
Hyun, Sunghyup Sean
9
Khan, Imran
9
King, Ceridwyn
9
Sarkar, Abhigyan
9
Augusto, Mário Gomes
8
Keller, Kevin Lane
8
O'Cass, Aron
8
Sarkar, Juhi Gahlot
8
Schivinski, Bruno
8
Bang, Nguyen
7
Ekinci, Yuksel
7
Johnson, Lester W.
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Lee, Seonjeong
7
Melewar, T. C.
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Roy, Sanjit
7
Usman, Osly
7
Vashisht, Devika
7
Veloutsou, Cleopatra
7
Bauer, Hans H.
6
Bilgihan, Anil
6
Chahal, Hardeep
6
Christodoulides, George
6
Das, Gopal
6
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Institution
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Springer Fachmedien Wiesbaden
5
American Marketing Association
1
Business Information Centre <Toronto>
1
EBS Business School
1
Edward Elgar Publishing
1
Finansovyj Universitet
1
Haufe-Lexware GmbH & Co. KG
1
Julius-Maximilians-Universität Würzburg
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Society for Consumer Psychology.
1
Technische Universität Chemnitz
1
Universität Greifswald
1
epubli GmbH
1
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Published in...
All
Journal of business research : JBR
156
The journal of product & brand management
113
Journal of retailing and consumer services
96
The journal of brand management : an international journal
96
International journal of hospitality management
40
International journal of internet marketing and advertising : IJIMA
40
Cogent business & management
36
European journal of marketing : EJM
35
Journal of marketing communications
32
Asia Pacific journal of marketing and logistics
31
Journal of strategic marketing
28
Psychology & marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Marketing intelligence & planning
27
Journal of promotion management : innovations in planning and applied research
26
Tourism management : research, policies, practice
26
Journal of marketing management : MM
25
Journal of travel and tourism marketing
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
19
Journal of hospitality marketing & management
17
Journal of marketing
17
International journal of contemporary hospitality management
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of advertising : the review of marketing communications
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Tourism management perspectives : TMP
15
European journal of marketing
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
SpringerLink / Bücher
14
International review on public and non-profit marketing
13
Journal of fashion marketing and management
13
Business horizons
12
Global business review
12
International journal of electronic marketing and retailing : IJEMR
12
International marketing review
12
Journal of business ethics : JOBE
12
Journal of global marketing
12
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Source
All
ECONIS (ZBW)
2,970
EconStor
2
BASE
1
USB Cologne (EcoSocSci)
1
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
3
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
4
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
5
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
6
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
7
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
8
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
9
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
10
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
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