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Markenimage
Consumer behaviour
82,015
Konsumentenverhalten
79,535
Südkorea
21,250
South Korea
21,084
Theorie
10,944
Theory
10,746
Renewable energy
10,465
Erneuerbare Energie
9,091
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8,908
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8,875
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7,486
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7,441
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6,648
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6,627
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6,319
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5,986
Customer satisfaction
5,654
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5,557
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5,490
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5,450
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5,439
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4,662
Social web
4,660
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4,412
Online-Marketing
4,397
Internet marketing
4,387
Dienstleistungsqualität
4,366
Brand
4,291
Markenartikel
4,286
Einzelhandel
4,181
China
4,166
Retail trade
4,139
Werbewirkung
3,591
Electronic Commerce
3,587
Verbraucherverhalten
3,568
Advertising effects
3,553
E-commerce
3,482
Experiment
3,387
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3,336
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Romaniuk, Jenni
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Ko, Eunju
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
Hyun, Sunghyup Sean
10
Jang, Soocheong
10
Liu, Chih-Hsing
10
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1
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
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Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Verlag Franz Vahlen
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
369
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
217
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
90
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
62
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of the Academy of Marketing Science
42
Journal of Islamic marketing
41
Journal of travel and tourism marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of advertising : the quarterly review of marketing communications
33
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
6,598
USB Cologne (EcoSocSci)
6
BASE
1
EconStor
1
Showing
1
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10
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6,606
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date (oldest first)
1
Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.
;
Filo, Kevin
;
McDonald, Heath
;
Funk, …
- In:
Sport management review
16
(
2013
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
Saved in:
2
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
3
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
4
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
5
Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna
;
Thomas-Agnan, Christine
;
Simioni, Michel
-
2018
Persistent link: https://www.econbiz.de/10012267477
Saved in:
6
Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung
;
Rabolt, Nancy J.
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
Saved in:
7
The effect of distribution channel diversification of foreign luxury fashion brands on consumers' brand value and loyalty in the Korean market
Kim, Mijeong
;
Kim, Sookhyun
;
Lee, Yuri
- In:
Journal of retailing and consumer services
17
(
2010
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10003989690
Saved in:
8
The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun
;
Kim, Jooyoung
;
Jung, Jong-hyuok
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
Saved in:
9
Effects of country-of-manufacture and brand image on Korean consumers' purchase intention
Chung, Jae-eun
;
Pysarchik, Dawn Thorndike
;
Hwang, Sun-jin
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10003857665
Saved in:
10
The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand : the case of Korean college students
Pyun, Do Young
;
Kwon, Hyungil H.
;
Lee, Chul-won
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10009508904
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