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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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Design for synergy with brand or price information
Chitturi, Ravindra; Chitturi, Pallavi; Raghavarao, Damaraju - In: Psychology & marketing 27 (2010) 7, pp. 679-697
Persistent link: https://www.econbiz.de/10003990414
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The price facade : symbolic and behavioral price cues in service environments
Verhoeven, Joost W. M.; Rompay, Thomas J. L. van; Pruyn, Ad - In: International journal of hospitality management 28 (2009) 4, pp. 604-611
Persistent link: https://www.econbiz.de/10003875841
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"Cult" wine?
Horowitz, David Mark - In: Journal of food products marketing 18 (2012) 1, pp. 50-64
Persistent link: https://www.econbiz.de/10009509749
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Consumers' perceived brand aspiration and its impact on intention to pay price premium : moderating role of brand jealousy
Sreejesh, S. - In: Theoretical economics letters 5 (2015) 2, pp. 273-284
Persistent link: https://www.econbiz.de/10011396477
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Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F. - In: Journal of marketing 79 (2015) 4, pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan; Bondesson, Niklas Vestman; Johansson, Ulf - In: The journal of product & brand management 23 (2014) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
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Low prices are just the beginning : price image in retail management
Hamilton, Ryan; Chernev, Alexander - In: Journal of marketing 77 (2013) 6, pp. 1-20
Persistent link: https://www.econbiz.de/10010203384