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Markenimage
Consumer behaviour
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79,574
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17,678
Retail trade
15,076
Theorie
10,616
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10,428
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9,562
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9,534
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7,708
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7,663
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6,683
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5,307
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4,862
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4,698
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4,510
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4,503
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4,495
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4,457
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4,375
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4,372
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4,264
E-commerce
4,093
Werbewirkung
3,621
Advertising effects
3,583
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3,576
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3,384
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3,364
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3,360
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3,190
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3,104
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3,052
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Phau, Ian
28
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26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Gil Saura, Irene
13
Hollebeek, Linda D.
13
Keller, Kevin Lane
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
Jang, Soocheong
10
Khan, Imran
10
Ko, Eunju
10
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
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Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Integrierte Kommunikationsforschung
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
367
The journal of product & brand management
246
Journal of retailing and consumer services
226
The journal of brand management : an international journal
220
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
76
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
54
Journal of global marketing
53
Journal of strategic marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of marketing
46
Journal of fashion marketing and management
45
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
International journal of retail & distribution management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of international marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Qualitative market research : an international journal
31
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ECONIS (ZBW)
6,637
USB Cologne (EcoSocSci)
8
BASE
1
EconStor
1
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1
How store brands build retailer brand image
Kremer, Florence
;
Viot, Catherine
- In:
International journal of retail & distribution management
40
(
2012
)
7
,
pp. 528-543
Persistent link: https://www.econbiz.de/10009572893
Saved in:
2
Brand equity management in a multichannel, multimedia retail environment
Keller, Kevin Lane
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
Saved in:
3
Retail Branding als Erfolgsfaktor im
Einzelhandel
: eine Analyse unter Verwendung des Partial Least Squares (PLS)-Ansatzes
Steeb, Helena
-
2008
Persistent link: https://www.econbiz.de/10003627764
Saved in:
4
Effects of store image and store brand price-image on store brand purchase intention : application to an emerging market
Diallo, Mbaye Fall
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 360-367
Persistent link: https://www.econbiz.de/10009541787
Saved in:
5
Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
6
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
7
Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities
DeCarlo, Thomas E.
;
Laczniak, Russell N.
;
Motley, Carol M.
- In:
Journal of marketing theory and practice
15
(
2007
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10003743271
Saved in:
8
The effect of price and trust beliefs on online evaluations
Becerra, Enrique P.
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10003863787
Saved in:
9
Measuring national brands' equity over store brands
Sethuraman, Raj
- In:
Review of marketing science
1
(
2003
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
Saved in:
10
Store brand strength
Tyagi, Rajeev K.
- In:
Review of marketing science
4
(
2006
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
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