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Henderson, Pamela W.; Cote, Joseph A. - 1996

Persistent link: https://www.econbiz.de/10000957394

Produktforschung : Primär- u. Sekundärforschung u. ihre Rolle bei d. Produktentwicklung u. -positionierung ; Referate d. 3. Planung-u.-Analyse-Symposiums, 12. u. 13. März 1987 in R...

Holm, Karl-Friedrich (contributor) - 1987 - 1. Aufl

Persistent link: https://www.econbiz.de/10000741033

Surprise! : we changed the logo

Grobert, Julien; Cuny, Caroline; Fornerino, Marianela - In: The journal of product & brand management 25 (2016) 3, pp. 239-246

Persistent link: https://www.econbiz.de/10011548754

Impact of symbolic product design on brand evaluations

Brunner, Christian Boris; Ullrich, Sebastian; Jungen, Patrik - In: The journal of product & brand management 25 (2016) 3, pp. 307-320

Persistent link: https://www.econbiz.de/10011548914

Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation

Rompay, Thomas J. L. van; Fransen, Marieke L.; … - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 397-407

Persistent link: https://www.econbiz.de/10010439154

Produktdesign : eine empirische Untersuchung zu Definition, Messung und Auswirkungen auf das Verhalten von Konsumenten

Schwemmle, Martin - 2016

Persistent link: https://www.econbiz.de/10011451280

Is less more or a bore? : package design simplicity and brand perception : an application to Champagne

Favier, Manon; Celhay, Franck; Pantin Sohier, Gaëlle - In: Journal of retailing and consumer services 46 (2019), pp. 11-20

Persistent link: https://www.econbiz.de/10011980760

What's in a logo? : the impact of complex visual cues in equity crowdfunding

Mahmood, Ammara; Luffarelli, Jonathan; Mukesh, Mudra - In: Journal of business venturing 34 (2019) 1, pp. 41-62

Persistent link: https://www.econbiz.de/10011980973

Brand logo symmetry and product design : the spillover effects on consumer inferences

Bettels, Jannick; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 97 (2019), pp. 1-9

Persistent link: https://www.econbiz.de/10012002742

A multi-dimensional framework for the development of authentic consumer products

Kristav, Per; Bäckström, Izabelle; Nordin, Axel; … - In: Journal of marketing and consumer behaviour in emerging … (2018) 2, pp. 46-65

A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the term appears foreign to product development practitioners. The purpose of this paper is to...

Persistent link: https://www.econbiz.de/10012119682

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