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Markenimage
Werbung
13,788
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9,723
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3,762
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3,708
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Gierl, Heribert
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Allan, David
3
Arora, Nilesh
3
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Xue, Fei
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Ashley, Christy
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Bahreinizad, Manizheh
2
Bang Nguyen Viet
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Baumgarth, Carsten
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Bellman, Steven
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Campo, Sara
2
Chae, Boyoun
2
Chang, Hua
2
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Dens, Nathalie
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Du, Rex Yuxing
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Dwinita Laksmidewi
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Journal of business research : JBR
22
Journal of marketing communications
20
International journal of advertising : the review of marketing communications
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising research
15
Journal of promotion management : JPM
12
Journal of advertising : official publication of the American Academy of Advertising
9
The journal of product & brand management
9
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
6
Psychology & marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Journal of current issues and research in advertising : JCIRA
5
Marketing : ZFP ; journal of research and management
5
The journal of consumer marketing
5
International journal of consumer studies
4
Journal of advertising
4
Journal of international consumer marketing
4
International journal of arts management
3
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Tourism management : research, policies, practice
3
Vision : the journal of business perspective
3
Arts marketing : an international journal ; AM
2
Asian Academy of Management journal : AAMJ
2
EuroMed journal of business
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
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ECONIS (ZBW)
467
USB Cologne (EcoSocSci)
4
EconStor
1
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1
The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary
;
Brotto, Luisa
;
Busacca, Bruno
- In:
Journal of business research : JBR
85
(
2018
),
pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
Saved in:
2
Discovery of brand image by the arts: Empirical comparison of Arts-Based Brand Research Methods (ABBR)
Baumgarth, Carsten
;
Yildiz, Özlem
-
2016
This work develops an evaluation framework to Arts-Based Brand Research (ABBR) to make methods comparable. Further the evaluation framework is used to compare four arts-based methods. It turned out that previous studies try to capture the brand image on a verbal cognitive level, but this...
Persistent link: https://www.econbiz.de/10011541561
Saved in:
3
Kulturmarken und Stadtimage am Beispiel der documenta
Panzer, Gerhard
-
2006
Persistent link: https://www.econbiz.de/10003412417
Saved in:
4
Components of art exhibition brand equity for internal and external visitors
Camarero, Carmen
;
Garrido, María José
;
Vicente, Eva
- In:
Tourism management : research, policies, practice
31
(
2010
)
4
,
pp. 495-504
Persistent link: https://www.econbiz.de/10003969701
Saved in:
5
Changing landscapes : the construction of meaning and value in a new market category : modern Indian art
Khaire, Mukti
;
Wadhwani, R. Daniel
- In:
Academy of Management journal : AMJ
53
(
2010
)
6
,
pp. 1281-1304
Persistent link: https://www.econbiz.de/10008858340
Saved in:
6
Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.
;
Woodside, Arch G.
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
Saved in:
7
Kunst
, Marken und Konsum : Künstler als Manager von Bildern
Schroeder, Jonathan E.
- In:
Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
,
(pp. 71-80)
.
2007
Persistent link: https://www.econbiz.de/10003857192
Saved in:
8
Exploring the role of film in promoting domestic tourism : a case study of Al Fayoum, Egypt
Soliman, Dalia Mohammad
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
3
,
pp. 225-235
Persistent link: https://www.econbiz.de/10009261681
Saved in:
9
Factors affecting visual artists' levels of commitment to artwork distributors
Kottász, Rita
;
Bennett, Roger
- In:
Arts marketing : an international journal ; AM
3
(
2013
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10009763650
Saved in:
10
Arts branding
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
The Routledge companion to contemporary brand management
,
(pp. 448-457)
.
2016
Persistent link: https://www.econbiz.de/10011515451
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