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The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations

Estes, Zachary; Brotto, Luisa; Busacca, Bruno - In: Journal of business research : JBR 85 (2018), pp. 396-405

Persistent link: https://www.econbiz.de/10011815584

Discovery of brand image by the arts: Empirical comparison of Arts-Based Brand Research Methods (ABBR)

Baumgarth, Carsten; Yildiz, Özlem - 2016

This work develops an evaluation framework to Arts-Based Brand Research (ABBR) to make methods comparable. Further the evaluation framework is used to compare four arts-based methods. It turned out that previous studies try to capture the brand image on a verbal cognitive level, but this...

Persistent link: https://www.econbiz.de/10011541561

Kulturmarken und Stadtimage am Beispiel der documenta

Panzer, Gerhard - 2006

Persistent link: https://www.econbiz.de/10003412417

Components of art exhibition brand equity for internal and external visitors

Camarero, Carmen; Garrido, María José; Vicente, Eva - In: Tourism management : research, policies, practice 31 (2010) 4, pp. 495-504

Persistent link: https://www.econbiz.de/10003969701

Changing landscapes : the construction of meaning and value in a new market category : modern Indian art

Khaire, Mukti; Wadhwani, R. Daniel - In: Academy of Management journal : AMJ 53 (2010) 6, pp. 1281-1304

Persistent link: https://www.econbiz.de/10008858340

Creating visual narrative art for decoding stories that consumers and brands tell

Megehee, Carol M.; Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 603-622

Persistent link: https://www.econbiz.de/10003981120

Kunst, Marken und Konsum : Künstler als Manager von Bildern

Schroeder, Jonathan E. - In: Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft, (pp. 71-80). 2007

Persistent link: https://www.econbiz.de/10003857192

Exploring the role of film in promoting domestic tourism : a case study of Al Fayoum, Egypt

Soliman, Dalia Mohammad - In: Journal of vacation marketing : an international journal 17 (2011) 3, pp. 225-235

Persistent link: https://www.econbiz.de/10009261681

Factors affecting visual artists' levels of commitment to artwork distributors

Kottász, Rita; Bennett, Roger - In: Arts marketing : an international journal ; AM 3 (2013) 1, pp. 21-40

Persistent link: https://www.econbiz.de/10009763650

Arts branding

O'Reilly, Daragh; Kerrigan, Finola - In: The Routledge companion to contemporary brand management, (pp. 448-457). 2016

Persistent link: https://www.econbiz.de/10011515451

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