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Clothing consumption in two recent EU member states : a cross-cultural study

Millan, Elena; Pelsmacker, Patrick de; Wright, Len Tiu - In: Journal of business research : JBR 66 (2013) 8, pp. 975-982

Persistent link: https://www.econbiz.de/10009755386

Do instagram fan pages develop consumer-brand relationships? : evidence from the telecommunications industry

Gaber, Hazem Rasheed; Elsamadicy, Ahmed Mousa; Wright, … - In: Cogent business & management 8 (2021) 1, pp. 1-18

Instagram’s growth has drawn the interest of many corporations that are searching for new ways to boost their customer relationships. Given the rapid adoption of Instagram marketing and the inadequate research in that field, the objective of this paper is to examine whether "following" brands...

Persistent link: https://www.econbiz.de/10012665364

Nations as brands : cinema's place in the branding role

Gupta, Shashwat; Foroudi, Mohammad Mahdi; Väätänen, Juha - In: Journal of business research : JBR 116 (2020), pp. 721-733

Persistent link: https://www.econbiz.de/10012257675

Why do consumers use Facebook brand pages? : a case study of a leading fast-food brand fan page in Egypt

Gaber, Hazem Rasheed; Elsamadicy, Ahmed Mousa; Wright, … - In: Journal of global scholars of marketing science : … 29 (2019) 3, pp. 293-310

Persistent link: https://www.econbiz.de/10012257900

Better together? : a hospitality case for umbrella branding

Kooli, Kaouther; Cai, Huifen; Tang, Xiaoyun; Beer, Cornelia - In: The journal of business & industrial marketing 31 (2016) 8, pp. 1004-1016

Persistent link: https://www.econbiz.de/10011596949

The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants

Dandis, Ala' Omar; Wallace-Williams, Donna Marie; Ni, … - In: The TQM journal : the international review of … 35 (2023) 7, pp. 2028-2051

Persistent link: https://www.econbiz.de/10014380895

The role of brand attachment strength in higher education

Dennis, Charles; Papagiannidis, Savvas; Alamanos, … - In: Journal of business research : JBR 69 (2016) 8, pp. 3049-3057

Persistent link: https://www.econbiz.de/10011507912

Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Journal of business research : JBR 109 (2020), pp. 472-488

Persistent link: https://www.econbiz.de/10012238107

Promissing the dream : changing destination image of London through the effect of website place

Foroudi, Pantea; Akarsu, Tugra Nazlil; Ageeva, Elena; … - In: Journal of business research : JBR 83 (2018), pp. 97-110

Persistent link: https://www.econbiz.de/10011775953

Shopping centers revisited : the interplay between consumers' spontaneous online communications and retail planning

Pantano, Eleonora; Dennis, Charles; De Pietro, Michela - In: Journal of retailing and consumer services 61 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012581925