Arachchi, H. A. Dimuthu Maduranga; Weerasiri R. A. S.; … - In: South Asian journal of marketing 3 (2022) 1, pp. 38-59
Purpose - This paper examines the direct relationship between perceived corporate citizenship (CC) and purchase intention. This study also tests the mediating role of brand trust (BT), consumer-brand identification (CBI) and the moderating effect of personal norms and fear to coronavirus disease...