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Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi; Mujkic, Alisa - In: The international review of retail, distribution and … 33 (2023) 2, pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
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Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti; Shekhar, Shashi; Sharma, Jigyasa - In: International journal of business and globalisation : IJBG 24 (2020) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
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Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
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Emotional branding moderation on marketing mix selection of college in the Covid-19 pandemic period
Handayani, Erna; Astuti, Herni Justiana; Darmawan, Akhmad; … - 2021
Persistent link: https://www.econbiz.de/10012619759
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Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania : mediation effect of perceived brand ethical...
Amani, David; Ismail, Ismail J. - In: Future Business Journal 8 (2022), pp. 1-14
The COVID-19 pandemic undesirably affected the hospitality industry, and therefore, preventive measures have been advocated as crucial when revitalizing or rejuvenating the industry. This study investigated the interplay of predicting role of COVID-19 preventive measures, perceived brand...
Persistent link: https://www.econbiz.de/10013273741
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Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic : a pragmatic view
Natarajan, Thamaraiselvan; Geetha Raveendran Nair, Jayadevan - In: Asia-Pacific journal of business administration 16 (2024) 2, pp. 307-330
Persistent link: https://www.econbiz.de/10014514416
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Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad; Hollebeek, Linda D.; Loureiro, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
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Branding in the eye of the storm : the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
Ribamar Siqueira, Jose <Jr.>; Horst, Enrique ter; … - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 95-115
Persistent link: https://www.econbiz.de/10014250045
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Impact of perceived corporate citizenship on purchase intention : across the fear of COVID-19 during the COVID-19 pandemic
Arachchi, H. A. Dimuthu Maduranga; Weerasiri R. A. S.; … - In: South Asian journal of marketing 3 (2022) 1, pp. 38-59
Purpose - This paper examines the direct relationship between perceived corporate citizenship (CC) and purchase intention. This study also tests the mediating role of brand trust (BT), consumer-brand identification (CBI) and the moderating effect of personal norms and fear to coronavirus disease...
Persistent link: https://www.econbiz.de/10013341527
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Mediating effects on the relationship between perceived service quality and public library app loyalty during the COVID-19 era
Chan, Vanessa Hiu Ying; Chiu, Dickson K. W.; Ho, Kevin K. W. - In: Journal of retailing and consumer services 67 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013364438