//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The advertising concept book :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Werbung
13,788
Advertising
9,723
Werbewirkung
3,754
Advertising effects
3,700
Konsumentenverhalten
2,841
Consumer behaviour
2,835
Online-Marketing
1,766
Internet marketing
1,761
Theorie
1,364
Theory
1,333
Deutschland
926
USA
908
Marketing
789
United States
756
Markenführung
725
Brand management
721
advertising
642
Marketingmanagement
634
Marketing management
615
Social Web
539
Social web
538
Germany
473
Preismanagement
458
Pricing strategy
458
Brand image
433
Markenartikel
420
Wettbewerb
399
Zielgruppe
346
Brand
339
Target group
333
Werbewirtschaft
313
Werbepsychologie
298
Competition
297
Öffentlichkeitsarbeit
283
Advertising industry
277
Vereinigte Staaten
276
Spieltheorie
270
Psychology of advertising
269
Internet
268
more ...
less ...
Online availability
All
Undetermined
231
Free
61
Type of publication
All
Article
372
Book / Working Paper
73
Type of publication (narrower categories)
All
Article in journal
356
Aufsatz in Zeitschrift
356
Aufsatz im Buch
15
Book section
15
Hochschulschrift
7
Graue Literatur
6
Non-commercial literature
6
Thesis
6
Arbeitspapier
5
Working Paper
5
Aufsatzsammlung
2
Case study
1
Collection of articles of several authors
1
Conference paper
1
Dissertation u.a. Prüfungsschriften
1
Fallstudie
1
Guidebook
1
Konferenzbeitrag
1
Ratgeber
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
422
German
22
Polish
1
Author
All
Gierl, Heribert
6
Romaniuk, Jenni
4
Rosengren, Sara
4
Vashisht, Devika
4
Allan, David
3
Arora, Nilesh
3
Buijzen, Moniek
3
Cohen, Justin
3
Keller, Kevin Lane
3
Ketelaar, Paul E.
3
Kim, Eunice
3
Pelsmacker, Patrick de
3
Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Wheeler, Alina
3
Xue, Fei
3
Arli, Denni
2
Ashley, Christy
2
Bahreinizad, Manizheh
2
Bang Nguyen Viet
2
Batey, Mark
2
Baum, Matthias
2
Bellman, Steven
2
Chae, Boyoun
2
Chang, Hua
2
Cui, Yuanyuan
2
Dahlén, Micael
2
Danbury, Annie
2
Davies, Fiona
2
De Chernatony, Leslie
2
Dens, Nathalie
2
Du, Rex Yuxing
2
Dwinita Laksmidewi
2
Esmaeilpour, Majid
2
Faulkner, Margaret
2
Foroudi, Pantea
2
Goertz, Susanne
2
Gould, Stephen J.
2
Guzman, Francisco
2
Haltmayer, Vanessa
2
more ...
less ...
Institution
All
Friedrich-Schiller-Universität Jena
1
Springer Fachmedien Wiesbaden
1
Universität Mannheim
1
Published in...
All
Journal of business research : JBR
21
Journal of marketing communications
20
International journal of advertising : the review of marketing communications
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising research
15
Journal of promotion management : JPM
12
Journal of advertising : official publication of the American Academy of Advertising
9
The journal of product & brand management
9
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Journal of current issues and research in advertising : JCIRA
5
Marketing : ZFP ; journal of research and management
5
Psychology & marketing
5
The journal of consumer marketing
5
International journal of consumer studies
4
Journal of advertising
4
Journal of international consumer marketing
4
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Vision : the journal of business perspective
3
Asian Academy of Management journal : AAMJ
2
EuroMed journal of business
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
International business and economics research journal
2
International journal of business excellence : IJBEX
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of sports marketing & sponsorship
2
International journal of technology marketing : IJTMkt
2
more ...
less ...
Source
All
ECONIS (ZBW)
441
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
445
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
2
Measuring the effectiveness of image and linkage advertising : the nitty-gitty of maxi-marketing
Woodside, Arch G.
-
1996
Persistent link: https://www.econbiz.de/10000553980
Saved in:
3
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
4
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
5
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
6
Wertepräferenzen in der
Werbung
des Premiumsegments der deutschen Automobilindustrie - eine Imagefrage
Iperen, Rudolf-Jan van
- In:
Kooperation und Effizienz in der …
,
(pp. 133-148)
.
2006
Persistent link: https://www.econbiz.de/10003323045
Saved in:
7
Brand level evidence on the impacts of advertising on beer consumption
Heimonen, Kari
;
Uusitalo, Outi
-
2006
Persistent link: https://www.econbiz.de/10003319276
Saved in:
8
The effects of symbol product relevance and religiosity on consumer perceptions of Christian symbols in advertising
Henley, Walter Hodges
;
Philhours, Melodie
;
Ranganathan, …
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 89-103
Persistent link: https://www.econbiz.de/10003862227
Saved in:
9
Does advertising create sustained firm value? : the capitalization of brand intangible
Wang, Fang
;
Zhang, Xiao-ping Steven
;
Ouyang, Ming
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10003851344
Saved in:
10
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->