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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
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Measuring the effectiveness of image and linkage advertising : the nitty-gitty of maxi-marketing
Woodside, Arch G. - 1996
Persistent link: https://www.econbiz.de/10000553980
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo; Thorson, Esther - In: Journal of advertising research 48 (2008) 3, pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
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Wertepräferenzen in der Werbung des Premiumsegments der deutschen Automobilindustrie - eine Imagefrage
Iperen, Rudolf-Jan van - In: Kooperation und Effizienz in der …, (pp. 133-148). 2006
Persistent link: https://www.econbiz.de/10003323045
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Brand level evidence on the impacts of advertising on beer consumption
Heimonen, Kari; Uusitalo, Outi - 2006
Persistent link: https://www.econbiz.de/10003319276
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The effects of symbol product relevance and religiosity on consumer perceptions of Christian symbols in advertising
Henley, Walter Hodges; Philhours, Melodie; Ranganathan, … - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 89-103
Persistent link: https://www.econbiz.de/10003862227
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Does advertising create sustained firm value? : the capitalization of brand intangible
Wang, Fang; Zhang, Xiao-ping Steven; Ouyang, Ming - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10003851344
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane - In: Journal of marketing communications 15 (2009) 2/3, pp. 139-155
Persistent link: https://www.econbiz.de/10003881211