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A lifestyle analysis of young consumers : a study in Italian context

Santisi, Giuseppe; Platania, Silvia; Hichy, Zira - In: Young consumers : insight and ideas for responsible … 15 (2014) 1, pp. 94-104

Persistent link: https://www.econbiz.de/10010386442

Examining the role of consumer lifestyles on ecological behavior among young Indian consumers

Adnan, Arham; Ahmad, Asad; Khan, Mohammed Naved - In: Young consumers : insight and ideas for responsible … 18 (2017) 4, pp. 348-377

Persistent link: https://www.econbiz.de/10011806293

Study on consumer perception & brand loyalty towards Hyundai in Vijayawada

Kumar, M. Sandeep; Rajeswari, B.; Kumar, D. Prasanna; … - In: International journal of economic research 13 (2016) 1, pp. 383-394

Persistent link: https://www.econbiz.de/10011560913

Conceptualizing a new model for luxury brand purchase intention in an emerging country setting

De Silva, Sattambi Sumith; Seeley, Eugene L.; Ongsakul, … - In: Journal of transnational management : the official … 25 (2020) 2, pp. 100-127

Persistent link: https://www.econbiz.de/10012256447

Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market

Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 295-314

Persistent link: https://www.econbiz.de/10003838534

Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue

Barber, Nelson; Taylor, D. Christopher; Deale, Cynthia S. - In: International journal of revenue management : IJRM 4 (2010) 3/4, pp. 215-237

Persistent link: https://www.econbiz.de/10008746396

Influence of selcted psychographic factors on consumers' preference of FMCG brands

Mishra, Sanjaya; Chattopadhyay, Subho - In: Global journal of business management : GJBM 7 (2013) 2, pp. 11-17

Persistent link: https://www.econbiz.de/10010382284

Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and lifestyle

Mishra, Abhishek; Dash, Satya Bhusan; Cyr, Dianne J. - In: The journal of product & brand management 23 (2014) 4/5, pp. 333-348

Persistent link: https://www.econbiz.de/10010422961

Hotel Customer Loyalty : The Effect of Individual’s Similarity to Brand, Lifestyle Congruency and Cultural Brand Asset

Nayebzadeh, Shahnaz - 2019

. Independent variables of this study included cultural brand asset, individual's similarity to brand, lifestyle congruency … satisfaction also have a positive impact on brand loyalty. Lifestyle congruency and individual's similarity to brand have impact on …

Persistent link: https://www.econbiz.de/10012891225

Lifestyle segmentation : mobile phone purchase vis-à-vis consumption decision

Nugraha, Albert Kriestian Novi Adhi; Silintowe, Yunita … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 14-25

Prior studies intensively rely on lifestyle segmentation to investigate the patterns of purchase and consumption … decisions. However, the literature does not specifically relate lifestyle profiles with the types of consumer decisions (i … associated with lifestyle segments, while consumption decisions differ among the segments. Meanwhile, lifestyle is more likely …

Persistent link: https://www.econbiz.de/10012938788

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