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Markenimage
Brand management
49
Markenführung
47
Markenartikel
36
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32
Brand image
26
Consumer behaviour
21
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21
United Kingdom
10
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7
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7
Beziehungsmarketing
6
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6
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Arbeitskräfte
4
Banking
4
Corporate reputation
4
Employee retention
4
Employees
4
Firmenimage
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Gamification
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Mitarbeiterbindung
4
Personal banking
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4
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De Chernatony, Leslie
21
Buil, Isabel
8
Wallace, Elaine
7
Christodoulides, George
3
Augusto, Mário Gomes
2
Bravo, Rafael
2
De Chernatony, L.
2
Martínez, Eva
2
McDonald, Malcolm
2
Pardos Martínez, Eva
2
Stefuryn, Maryana
2
Torres, Pedro M.
2
Christodoulides, Geoge
1
Coleman, Darren
1
Coleman, Darren Andrew
1
Hem, Leif E.
1
Hogan, Michael
1
Ruane, Lorna
1
Tarnovskaya, Veronika V.
1
Veloutsou, Cleopatra
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European journal of marketing : EJM
3
The journal of product & brand management
3
Working paper series / The City University Business School
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of euromarketing
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Journal of marketing management : MM
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The international journal of bank marketing : IJBM
1
The journal of consumer marketing
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Working paper series / City University Business School
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ECONIS (ZBW)
26
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Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Brand orientation and brand values in retail banking
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
Saved in:
4
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
5
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
6
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
7
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
8
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
9
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
10
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
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