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Building brand equity : the genetic coding of Mediterranean brands
Cuomo, Maria Teresa; Metallo, Gerardo; Tortora, Debora; … - In: EuroMed journal of business 4 (2009) 3, pp. 237-253
Persistent link: https://www.econbiz.de/10003928522
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Peer-to-peer media opportunities
Austin, Caroline Graham; Zinkhan, George M.; Song, Ji Hee - In: The Sage handbook of advertising, (pp. 349-365). 2007
Persistent link: https://www.econbiz.de/10003570554
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Perception and motivation to purchase organic products in Mediterranean countries : an empirical study in Tunisian context
Nedra, Bahri-Ammari; Sharma, Sandhir; Dakhli, Aymen - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 1, pp. 67-90
Persistent link: https://www.econbiz.de/10011418404
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Branding relationship in financial services : paradigm shift in Mediterranean countries
Petruzzellis, Luca; Romanazzi, Salvatore; Tassiello, Vito - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 312-328
Persistent link: https://www.econbiz.de/10008905663
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Marketing management of the territory in the aspect of the regional brand formation
Bondarenko, V. A.; Kalieva, O. M.; Pisareva, E. V. - In: European research studies 21 (2018) 2, pp. 72-78
Persistent link: https://www.econbiz.de/10012221008
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Does successful social media marketing affect brand value? : an empirical investigation
Koch, Stefan; Dikmen, Asli - In: Journal of electronic commerce in organizations : the … 13 (2015) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10011312103
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Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise; Clark, Moira - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
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Understanding effective factors affecting brand equity
Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11
The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived quality, brand association, and brand...
Persistent link: https://www.econbiz.de/10014433771
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939