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Modeling the effects of an international crisis on brand equity
Maher, Amro A. - In: Journal of global marketing 27 (2014) 2, pp. 74-84
Persistent link: https://www.econbiz.de/10010380440
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Prepurchase determinants of brand avoidance : the moderating role of country-of-origin familiarity
Khan, Muhammad Asif; Lee, Michael S.W. - In: Journal of global marketing 27 (2014) 5, pp. 329-343
Persistent link: https://www.econbiz.de/10010428063
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The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Abosag, Ibrahim; Farah, Maya F. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2262-2283
Persistent link: https://www.econbiz.de/10010462709
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COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien; Lee, Michael S. W. - In: Psychology & marketing 39 (2022) 4, pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
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Why do consumers subvert brands? : investigating the influence of subjective well-being on brand avoidance
Kuanr, Abhisek; Pradhan, Debasis; Lyngdoh, Teidorlang; … - In: Psychology & marketing 39 (2022) 3, pp. 612-633
Persistent link: https://www.econbiz.de/10012817143
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Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng; Toung, Chung-Lin - In: Psychology & marketing 39 (2022) 2, pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
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The chopsticks debacle : how brand hate flattened Dolce & Gabbana in China
Atwal, Glyn; Bryson, Douglas; Kaiser, Maya - In: The journal of business strategy 43 (2022) 1, pp. 37-43
Persistent link: https://www.econbiz.de/10012798457
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The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep; Allan, Mamoon - In: Health marketing quarterly 38 (2021) 2/3, pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
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Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands
Bryson, Douglas; Atwal, Glyn; Hultén, Peter - In: Qualitative market research : an international journal 16 (2013) 4, pp. 393-405
Persistent link: https://www.econbiz.de/10010127852
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Will consumers silence themselves when brands speak up about sociopolitical issues? : applying the spiral of silence theory to consumer boycott and buycott behaviors
Hong, Cheng; Li, Cong - In: Journal of nonprofit & public sector marketing 33 (2021) 2, pp. 193-211
Persistent link: https://www.econbiz.de/10012498324