literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open … methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …

, before and two years after, conjunctive wine labeling was introduced in Sonoma County. The results show a higher awareness … economic benefits for companies. However, very small or specific regions may be confusing to consumers, so conjunctive labeling … for this situation. This study analyzes the impact of conjunctive labeling by comparing two national samples of consumers …