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Markenimage
Consumer behaviour
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Konsumentenverhalten
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Relationship marketing
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Beziehungsmarketing
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Professional sports
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Profisport
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Sportmarketing
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Sportorganisation
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Brand management
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Markenführung
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Brand
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Markenartikel
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Customer satisfaction
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Innovation
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Kundenzufriedenheit
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Personality psychology
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Persönlichkeitspsychologie
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Corporate social responsibility
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Customer integration
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Kundenintegration
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Management
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Social Web
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Social web
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sport
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Leckie, Civilai
8
Johnson, Lester W.
4
Lobo, Antonio
3
Funk, Daniel C.
2
Kunkel, Thilo
2
Lin, Jialing
2
Lock, Daniel
2
Nyadzayo, Munyaradzi
2
Cooper, Danielle
1
Daniels, Jason
1
Doyle, Jason P.
1
Dwivedi, Abhishek
1
Filo, Kevin
1
Heere, Bob
1
Karg, Adam
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Lin, Chia-Ling
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McDonald, Heath
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of strategic marketing
2
Asia Pacific journal of marketing and logistics
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
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Marketing intelligence & planning
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Sport management review
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The journal of brand management : an international journal
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ECONIS (ZBW)
12
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1
Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.
;
Filo, Kevin
;
McDonald, Heath
;
Funk, …
- In:
Sport management review
16
(
2013
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
Saved in:
2
New brands : contextual differences and development of brand associations over time
Daniels, Jason
;
Kunkel, Thilo
;
Karg, Adam
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
Saved in:
3
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
4
Validating and extending the sport brand personality scale
Mitsis, Ann
;
Leckie, Civilai
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10011515416
Saved in:
5
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
6
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
7
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
8
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
9
The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
10
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
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