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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118

Persistent link: https://www.econbiz.de/10011891057

Der Wert von Unternehmensmarken : konzeptionelle Überlegungen und empirische Erkenntnisse zur Beurteilung des Unternehmensmarkenwertes auf der Basis von Reputationsstudien

Wiedmann, Klaus-Peter - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 35-57). 2008

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Brand logo symmetry and product design : the spillover effects on consumer inferences

Bettels, Jannick; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 97 (2019), pp. 1-9

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Brand equity valuation through big data intelligence

Schmidt, Steffen; Buckler, Frank; Langner, Sascha; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 33 (2016) 2, pp. 32-41

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Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation

Hennigs, Nadine; Schmidt, Steffen; Wiedmann, Klaus-Peter; … - In: International journal of services technology and management 23 (2017) 3, pp. 189-203

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Die Marke als Erfolgsfaktor in der Automobilbranche : Kaufentscheidungsprozesse am Beispiel der Elektromobilität

Wiedmann, Klaus-Peter; Reeh, Marc-Oliver; Tütünci, Gülsen - 2011

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Managing the value of luxury : the effect of brand luxury perception on brand strength

Hennigs, Nadine; Wiedmann, Klaus-Peter; Schmidt, Steffen; … - In: Luxury marketing : a challenge for theory and practice, (pp. 341-357). 2013

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The perceived value of brand heritage and brand luxury : managing the effect on brand strength

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Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: Journal of fashion marketing and management 17 (2013) 4, pp. 390-402

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What is the value of luxury? : a cross-cultural consumer perspective

Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034

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