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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
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Die Entwicklung einer vertikalen Marketingstrategie aus Imagedaten
Franke, Nikolaus - In: Jahrbuch der Absatz- und Verbrauchsforschung 44 (1998) 4, pp. 373-394
Persistent link: https://www.econbiz.de/10001363762
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Toward a theory of customer engagement marketing
Harmeling, Colleen M.; Moffett, Jordan W.; Arnold, Mark J. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
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Customer-based perceptual map as a marketing intelligence source
Daabes, Ajayeb S. Abu; Kharbat, Faten F. - In: International journal of economics and business research 13 (2017) 4, pp. 360-379
Persistent link: https://www.econbiz.de/10011740419
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Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan; Bondesson, Niklas - In: Journal of retailing and consumer services 25 (2015), pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz; Brem, Alexander; Ivens, Björn - In: Marketing intelligence & planning 32 (2014) 2, pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
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Positioning Thai Brands in Developed Country Markets : Consumer Research from Finland
Speece, Mark - 2015
Country-of-origin (COO) perceptions are an important issue as NIC/LDC products penetrate markets in developing countries. Brand managers may face unwillingness to buy their products if their home country has strong negative perceptions. Six consumer surveys from Finland show that Thai products...
Persistent link: https://www.econbiz.de/10013022752
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Novye paradigmy marketingovych instrumentov v uslovijach transformacii sovremennoj ėkonomiki : monografija
Karpova, Svetlana Vasileva (ed.) - Finansovyj Universitet - 2020
Persistent link: https://www.econbiz.de/10012257868
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The dynamic nature of marketing constructs
Bergkvist, Lars; Eisend, Martin - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 521-541
Persistent link: https://www.econbiz.de/10012548064