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Influencer review effect on customer purchase intention : an extension of TAM

Sethi, Ruhi; Kapoor, Deepa - In: International journal of e-business research : an … 17 (2021) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10012501775

The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion

Lee, Heekyung; Yi, Youjae - In: Psychology & marketing 39 (2022) 5, pp. 906-920

Persistent link: https://www.econbiz.de/10013186880

Technology Acceptance of Connected Services in the Automotive Industry

Hiraoka, Clemens - 2009

Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness,...

Persistent link: https://www.econbiz.de/10013521261

Technology acceptance of connected services in the automotive industry

Hiraoka, Clemens - 2009 - 1. ed.

Persistent link: https://www.econbiz.de/10003843941

Examining the role of user experience with branded apps in continuance use intention

Mirmehdi, Seyed Mehdi - In: International journal of electronic customer … 13 (2021) 1, pp. 81-97

Persistent link: https://www.econbiz.de/10012598025

Salp swarm optimisation with deep transfer learning enabled retinal fundus image classification model

Gupta, Indresh Kumar; Choubey, Abha; Choubey, Siddhartha - In: International journal of networking and virtual … 27 (2022) 2, pp. 163-180

Persistent link: https://www.econbiz.de/10014314602

Letting logos speak : leveraging multiview representation learning for data-driven branding and logo design

Dew, Ryan; Ansari, Asim; Toubia, Olivier - In: Marketing science 41 (2022) 2, pp. 401-425

Persistent link: https://www.econbiz.de/10013363745

Follow the leader : understanding young adults' intentions to follow brands on Facebook

Logan, Kelty - In: International journal of internet marketing and … 10 (2016) 3, pp. 152-170

Persistent link: https://www.econbiz.de/10011665136

Effects of luxury perceptions on purchase intention of high-tech products

Ho, Sean Chih-Hsiang; Yeh, Ying-Jung Yvonne; Lin, Tom M. Y. - In: Journal of international consumer marketing 34 (2022) 2, pp. 168-183

Persistent link: https://www.econbiz.de/10013167319

Customer attitude and dispositions towards customized products : the interaction between customization model and brand

Miceli, Gaetano "Nino"; Raimondo, Maria Antonietta; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 3, pp. 209-225

Persistent link: https://www.econbiz.de/10010128365

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