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A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention

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Understanding the role of anticipated loss and gain during consumer competition : the moderation of purchase importance and prior brand attitude

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Collaborative strategy in sports industry : team co-branding

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Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality

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Effects of customer personal characteristics on the satisfaction-loyalty link : a multi-method approach

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