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Markenimage
Consumer behaviour
82,027
Konsumentenverhalten
79,547
Technischer Fortschritt
50,193
Technological change
40,785
Theorie
21,088
Theory
20,630
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13,039
Innovationsdiffusion
12,749
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12,502
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10,122
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9,606
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9,192
Beziehungsmarketing
9,161
Brand management
7,500
Markenführung
7,459
Deutschland
7,271
Mobilkommunikation
6,909
Mobile communications
6,869
Brand image
6,632
Germany
6,286
Welt
5,825
Customer satisfaction
5,822
World
5,716
Kundenzufriedenheit
5,664
Online-Handel
5,603
Online retailing
5,590
Social Web
5,172
Social web
5,169
Wirtschaftswachstum
4,891
Online-Marketing
4,686
Electronic Commerce
4,666
Internet marketing
4,663
Service quality
4,652
Dienstleistungsqualität
4,607
Produktivität
4,503
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4,478
E-commerce
4,430
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4,427
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4,350
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Bang, Nguyen
19
Han, Heesup
19
Usman, Osly
19
Melewar, T. C.
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Bauer, Hans H.
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Liu, Chih-Hsing
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
Gil Saura, Irene
10
Jang, Soocheong
10
Ko, Eunju
10
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IGI Global
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Books on Demand GmbH <Norderstedt>
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Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
365
The journal of product & brand management
245
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
75
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of marketing management : MM
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
6,584
USB Cologne (EcoSocSci)
6
BASE
1
EconStor
1
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1
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10
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6,592
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date (oldest first)
1
Determinants of smartwatch adoption among IT professionals : an extended UTAUT2 model for smartwatch enterprise
Kranthi, A. K.
;
Ahmed, K. A. Asraar
- In:
International journal of enterprise network management
9
(
2018
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10011971312
Saved in:
2
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
3
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
4
Smartwatches : accessory or tool? : the driving force of visibility and usefulness
Krey, Nina
;
Rauschnabel, Philipp A.
;
Chuah, Stephanie
; …
-
2016
Persistent link: https://www.econbiz.de/10011564225
Saved in:
5
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
6
The moderating influence of brand image on consumers' adoption of QR-code e-wallets
Muhammad Iskandar Hamzah
;
Ramli, Faten Aisyah Ahmad
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303168
Saved in:
7
Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
Saved in:
8
An empirical study of the impact of brand name on personal customers' adoption of Internet banking in Hong Kong
Cheng, T. C. E.
;
Yeung, W. H.
- In:
International journal of e-business research : an …
6
(
2010
)
3
,
pp. 32-51
Persistent link: https://www.econbiz.de/10003925698
Saved in:
9
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
10
An integrated model of factors affecting consumer attitudes towards online shopping
Akroush, Mamoun N.
;
Al-Debei, Mutaz M.
- In:
Business process management journal
21
(
2015
)
6
,
pp. 1353-1376
Persistent link: https://www.econbiz.de/10011487931
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