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Markenimage
Konsumentenverhalten
78,801
Consumer behaviour
78,370
SME
50,989
KMU
50,580
Coronavirus
34,770
Corporate Social Responsibility
33,561
Corporate social responsibility
33,336
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13,726
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13,102
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12,738
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12,083
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11,008
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10,919
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10,416
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10,244
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10,228
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10,171
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10,042
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9,417
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9,398
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8,464
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7,904
Markenführung
7,802
Firm performance
7,801
Brand management
7,797
Nachhaltige Entwicklung
7,388
Sustainable development
7,379
Innovation
6,891
Brand image
6,640
India
6,065
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6,051
EU-Staaten
5,842
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5,785
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5,708
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Phau, Ian
28
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26
Loureiro, Sandra Maria Correia
26
Bang, Nguyen
19
Guzman, Francisco
19
Han, Heesup
19
Usman, Osly
19
Melewar, T. C.
18
Huber, Frank
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Burmann, Christoph
14
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Grohmann, Bianca
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
De Chernatony, Leslie
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
Hollebeek, Linda D.
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
10
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
372
The journal of product & brand management
251
Journal of retailing and consumer services
225
The journal of brand management : an international journal
219
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
90
European journal of marketing : EJM
75
Journal of marketing communications
75
Journal of international consumer marketing
70
International journal of hospitality management
63
The journal of consumer marketing
59
International marketing review
55
Journal of strategic marketing
55
Marketing intelligence & planning
53
Journal of global marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Cogent business & management
49
Marketing letters : a journal of research in marketing
48
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
44
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of business ethics : JOBE
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Qualitative market research : an international journal
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of international marketing
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
European journal of marketing
29
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ECONIS (ZBW)
6,656
USB Cologne (EcoSocSci)
6
BASE
1
EconStor
1
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1
Contribution of corporate social responsibility on SMEs' performance in an emerging market – the mediating roles of brand trust and brand loyalty
Le Thanh Tiep
;
Huan Quang Ngo
;
Aureliano-Silva, Leonardo
- In:
International journal of emerging markets
18
(
2023
)
8
,
pp. 1868-1891
Persistent link: https://www.econbiz.de/10014333942
Saved in:
2
The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis
Tosun, Petek
;
Köylüoğlu, A. Selçuk
- In:
International journal of bank marketing
41
(
2023
)
3
,
pp. 485-507
Persistent link: https://www.econbiz.de/10014267082
Saved in:
3
Impact of perceived corporate citizenship on purchase intention : across the fear of COVID-19 during the COVID-19 pandemic
Arachchi, H. A. Dimuthu Maduranga
;
Weerasiri R. A. S.
; …
- In:
South Asian journal of marketing
3
(
2022
)
1
,
pp. 38-59
effect of personal norms and fear to
coronavirus
disease 2019 (COVID-19) by contributing social exchange theory (SET), brand …
Persistent link: https://www.econbiz.de/10013341527
Saved in:
4
Employee-sharing and consumers' brand attitudes during COVID-19 : a CSR perspective
Meng, Lu
;
Huang, Xin
;
Xie, Yufeng
;
Jia, Weiwei
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 608-619
Persistent link: https://www.econbiz.de/10014507382
Saved in:
5
Evaluating the effects of corporate social irresponsibility on brand hate and its behavioural outcomes
Roozbahani, Elaheh
;
Salehzadeh, Reza
;
Mirmehdi, Seyed Mehdi
- In:
International journal of business governance and ethics …
16
(
2022
)
2
,
pp. 158-175
Persistent link: https://www.econbiz.de/10013198346
Saved in:
6
Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert
;
Anderson, Ronald
;
Pounders, Kathrynn
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
Saved in:
7
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
8
Corporate hypocrisy and social responsibility : a comparative study of brand crises effect on consumer's attitude toward brands
Santos, Ana Luísa
;
Casais, Beatriz
- In:
World review of entrepreneurship, management and …
15
(
2019
)
1/2
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012027573
Saved in:
9
Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry
Lin, Michael S.
;
Chung, Yeasun K.
- In:
Tourism economics : the business and finance of tourism …
25
(
2019
)
4
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012182096
Saved in:
10
The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo
;
Youn, Seounmi
;
Lee, Doohwang
- In:
Total quality management & business excellence
30
(
2019
)
6
,
pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
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