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Dictionary of marketing commun...
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Subject
All
Markenimage
Marketing
31,285
Marketingmanagement
16,946
Marketing management
16,360
Consumer behaviour
3,956
Theorie
3,953
Theory
3,939
Konsumentenverhalten
3,819
Deutschland
3,361
Germany
2,975
marketing
2,568
Relationship marketing
2,514
Beziehungsmarketing
2,480
USA
2,206
United States
2,019
Brand management
1,931
Strategisches Management
1,930
Markenführung
1,912
Online-Marketing
1,618
Internet marketing
1,583
Marktforschung
1,419
Management
1,407
Innovation
1,345
Werbung
1,337
Unternehmenserfolg
1,233
Advertising
1,187
Firm performance
1,186
Strategic management
1,149
Marketing theory
1,135
Marketingtheorie
1,128
Agribusiness
1,104
Market research
1,086
SME
1,034
KMU
1,021
Social Web
1,012
Social web
1,009
Internationales Marketing
973
International marketing
919
Economics
845
Electronic Commerce
831
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Online availability
All
Undetermined
312
Free
109
Type of publication
All
Article
605
Book / Working Paper
219
Type of publication (narrower categories)
All
Article in journal
543
Aufsatz in Zeitschrift
543
Aufsatz im Buch
62
Book section
62
Hochschulschrift
46
Thesis
39
Graue Literatur
24
Non-commercial literature
24
Collection of articles of several authors
14
Sammelwerk
14
Case study
13
Fallstudie
13
Reprint
9
Arbeitspapier
7
Aufsatzsammlung
7
Working Paper
7
Conference paper
5
Konferenzbeitrag
5
Collection of articles written by one author
4
Sammlung
4
Bibliografie enthalten
3
Bibliography included
3
Konferenzschrift
3
Guidebook
2
Handbook
2
Handbuch
2
Interview
2
Lehrbuch
2
Mikroform
2
Ratgeber
2
Universitätsschrift
2
Accompanied by computer file
1
Bibliografie
1
Biografie
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
Systematic review
1
Übersichtsarbeit
1
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Language
All
English
691
German
117
Undetermined
13
Polish
3
Valencian
1
French
1
Russian
1
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Author
All
Keller, Kevin Lane
7
Melewar, T. C.
6
Gil Saura, Irene
5
O'Cass, Aron
5
Wiedmann, Klaus-Peter
5
Šerić, Maja
5
Bang Nguyen Viet
4
Bauer, Hans H.
4
Burmann, Christoph
4
Hirvonen, Saku
4
Laukkanen, Tommi
4
Aiello, Gaetano
3
Arnold, Brit
3
Bang, Nguyen
3
Barnier, Virginie de
3
Baumann, Chris
3
Bronnenberg, Bart J.
3
Calantone, Roger J.
3
Christodoulides, George
3
Chrysochou, Polymeros
3
Eisend, Martin
3
Eisingerich, Andreas B
3
Foroudi, Pantea
3
Gierl, Heribert
3
Glynn, Mark S.
3
Gray, David
3
Hoeffler, Steve
3
Huber, Frank
3
Loureiro, Sandra Maria Correia
3
MacInnis, Deborah J.
3
Mirzaei, Abas
3
Nufer, Gerd
3
Pappu, Ravi
3
Rempel, Jan Eric
3
Ringle, Tanja
3
Schultz, Don E.
3
Sriram, S.
3
Srivastava, R. K.
3
St. Davčik, Nebojša
3
Strebinger, Andreas
3
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Institution
All
Springer Fachmedien Wiesbaden
3
American Marketing Association
1
Arbeitskreis Sportökonomie
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Fachhochschule Reutlingen / European School of Business
1
Finansovyj Universitet
1
Friedrich-Schiller-Universität Jena
1
Haufe-Lexware GmbH & Co. KG
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Technische Universität <Freiberg>
1
Technische Universität Braunschweig
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
All
Journal of business research : JBR
36
The journal of product & brand management
26
The journal of brand management : an international journal
17
European journal of marketing : EJM
15
SpringerLink / Bücher
12
Journal of marketing communications
11
Journal of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing
10
Journal of marketing management : MM
10
Journal of strategic marketing
10
Cogent business & management
8
International marketing review
7
Journal of retailing and consumer services
7
Springer eBook Collection / Business and Economics
7
The marketing review
7
International journal of internet marketing and advertising : IJIMA
6
Marketing intelligence & planning
6
Asia-Pacific journal of business administration
5
International review on public and non-profit marketing
5
Journal of fashion marketing and management
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
EuroMed journal of business
4
European research studies
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Innovatives Markenmanagement
4
International journal of sports marketing & sponsorship
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Qualitative market research : an international journal
4
The journal of asset management
4
Tourism management : research, policies, practice
4
Administrative Sciences : open access journal
3
European journal of marketing
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
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Source
All
ECONIS (ZBW)
789
USB Cologne (EcoSocSci)
33
USB Cologne (business full texts)
2
Showing
1
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10
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824
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date (newest first)
date (oldest first)
1
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Measuring
marketing
communication
Elrick, Merry
- In:
The IABC handbook of organizational communication : a …
,
(pp. 436-449)
.
2006
Persistent link: https://www.econbiz.de/10003347096
Saved in:
3
Branding and the
marketing
of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
4
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
6
The Algerian consumer's orientations towards brands inlight of Islamic
marketing
principles : a field study on frozen meat market
Meghraoui, Mehieddine Abdelkader
;
Benabou, Djilali
- In:
International journal of social entrepreneurship and …
3
(
2014
)
3
,
pp. 177-196
Persistent link: https://www.econbiz.de/10011347718
Saved in:
7
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
8
Investigating the strategic
marketing
significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
9
Children's socialization in consumption : the role of
marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
10
Building strong brands in a modern
marketing
communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
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