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Where does customer value come from? : an assessment of the global bicycle manufacturers industry’s product attribute, technical capability, and brands
Hou, Chen-En; Cheng, Min-Jhih; Hung, Shiu-Wan; Chen, … - In: Total quality management & business excellence 31 (2020) 1, pp. 99-111
Persistent link: https://www.econbiz.de/10012256580
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The asymmetric effects of identity salience on judgement : the role of valence and attribute congruence
Han, Dahee; Kim, Claire Heeryung - In: Asia marketing journal 25 (2023) 2, pp. 84-98
Persistent link: https://www.econbiz.de/10014384084
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The effects of identity salience on product judgment in a domain of trade-offs
Kim, Claire Heeryung; Han, Da Hee - In: European journal of marketing 58 (2024) 5, pp. 1387-1409
Persistent link: https://www.econbiz.de/10015047522
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Antecedents of belief in global citizenship : a two-country empirical investigation
Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C.; … - In: Journal of global marketing 28 (2015) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10010520761
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Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
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To purchase or not to purchase US products : role of religiosity, animosity, and ethno-centrism among Malaysian consumers
Ahmed, Zafar U.; Rosdin Anang; Md. Nor Othman; … - In: The journal of services marketing 27 (2013) 7, pp. 551-563
Persistent link: https://www.econbiz.de/10010231173
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Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin, Hamin; Baumann, Chris; Tung, Rosalie Lam - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
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Global vs local brands : how home country bias and price differences impact brand evaluations
Winit, Warat; Gregory, Gary; Cleveland, Mark; Verlegh, … - In: International marketing review 31 (2014) 2, pp. 102-128
Persistent link: https://www.econbiz.de/10010345204
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Exploration of country of origin effect in services : a literature driven approach
Maurya, Harshit; Gupta, Devashish Das - In: The marketing review 15 (2015) 3, pp. 311-334
Persistent link: https://www.econbiz.de/10011438102
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Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac; Phau, Ian; Kea, Garick; Huang, Yu-An - In: Journal of retailing and consumer services 30 (2016), pp. 184-192
Persistent link: https://www.econbiz.de/10011473189