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Markenimage
Relationship marketing
25,981
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25,306
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20,330
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14,675
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2,526
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12
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11
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11
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10
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10
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9
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9
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8
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8
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7
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7
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7
Nobre, Helena
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Bang, Nguyen
6
Bilgihan, Anil
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Journal of business research : JBR
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Journal of retailing and consumer services
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International journal of internet marketing and advertising : IJIMA
44
International journal of hospitality management
41
Cogent business & management
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Asia Pacific journal of marketing and logistics
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Psychology & marketing
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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Journal of marketing communications
26
Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of hospitality marketing & management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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International journal of contemporary hospitality management
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Journal of the Academy of Marketing Science
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Tourism management perspectives : TMP
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International journal of advertising : the review of marketing communications
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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European journal of marketing
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International journal of advertising : the quarterly review of marketing communications
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International journal of electronic marketing and retailing : IJEMR
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International journal of technology marketing : IJTMkt
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Journal of fashion marketing and management
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Journal of marketing
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Technological forecasting & social change : an international journal
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International journal of consumer studies
11
Journal of promotion management : JPM
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ECONIS (ZBW)
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EconStor
2
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1
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1
How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu
;
Grégoire, Yany
- In:
Journal of service research
25
(
2022
)
2
,
pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
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2
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
3
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
4
Service recovery on stage : effects of social media recovery on virtually present others
Hogreve, Jens
;
Bilstein, Nicola
;
Hörner, Kathrin Brigitte
- In:
Journal of service research
22
(
2019
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10012128049
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5
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
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6
Social Branding am Beispiel der Social-Commerce-Plattform Nestlé Marktplatz
Decker, Alexander
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 421-438)
.
2012
Persistent link: https://www.econbiz.de/10009553467
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7
Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
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8
Managing non-organic virtual brand communities in social networking sites
Shahrokh, Zohreh Dehdashti
;
Poursaeed, Mohammad Mehdi
- In:
International journal of e-business research : an …
11
(
2015
)
4
,
pp. 47-62
Persistent link: https://www.econbiz.de/10011398022
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9
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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10
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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