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Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A.; Meloy, Margaret G.; Lieb, Daniel - In: Journal of marketing research : JMR 46 (2009) 6, pp. 788-797
Persistent link: https://www.econbiz.de/10003927142
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Brands and competing factors in purchasing hand phones in the Malaysian market
Mahfuzur Rahman; Yusof Ismail; Al-Baity, Mohamed; Che … - In: Journal of Asian finance, economics and business : JAFEB 4 (2017) 2, pp. 75-80
Persistent link: https://www.econbiz.de/10011690741
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
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Time in corporate images : introducing image heritage and image-in-use
Rindell, Anne - In: Qualitative market research : an international journal 16 (2013) 2, pp. 197-213
Persistent link: https://www.econbiz.de/10009754923
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Nachhaltige Differenzierung von Commodities : Besonderheiten und Ansatzpunkte im Rahmen der identitätsbasierten Markenführung
Burmann, Christoph; Bohmann, Tim - 2009
Persistent link: https://www.econbiz.de/10009665200
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Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei; Dai, Ying; Ma, Zujun; Choi, Tsan-Ming - In: European journal of operational research : EJOR 310 (2023) 1, pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
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Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano; Timming, Andrew R. - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
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Typologie der Wünsche ... : Menschen, Medien, Märkte
Hubert Burda Media Holding Kommanditgesellschaft; … - München : Hubert Burda Media; Erding : IMUK; München …; … - 1975 - 2013(2012)
Persistent link: https://www.econbiz.de/10000359684
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Negative brand beliefs and brand usage
Winchester, Maxwell; Romaniuk, Jenni - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 355-375
Persistent link: https://www.econbiz.de/10003713996
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607