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Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen; Kitapçı, Hakan - In: Journal of fashion marketing and management 27 (2023) 4, pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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Exploring the level of sustainability awareness among consumers within the fast-fashion clothing industry : a dual business and consumer perspective
Papadopoulou, Maria; Papasolomou, Ioanna; Thrassou, Alkis - In: Competitiveness review : CR 32 (2022) 3, pp. 350-375
Persistent link: https://www.econbiz.de/10013429398
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Measuring consumer brand perception for green apparel brands
Dixit, Jasmine S.; Alavi, Shirin; Ahuja, Vandana - In: International journal of e-business research : an … 16 (2020) 1, pp. 28-46
Persistent link: https://www.econbiz.de/10012212747
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Brand engagement and purchase intention towards apparel goods : a study of Generation Z in social media scenario
Pant, Ravinder; Negi, Antriksha; Kishor, Nawal - In: International journal of management practice : IJMP 16 (2023) 3, pp. 319-342
Persistent link: https://www.econbiz.de/10014315874
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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
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Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka; Shanker, Ravi; Gupta, Ashish; … - In: International journal of management practice : IJMP 16 (2023) 1, pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
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Religiosity and purchase intention : an Islamic apparel brand personality perspective
Zaki, Rana M.; El Seidi, Reham - In: Journal of Islamic marketing 15 (2024) 2, pp. 361-396
Persistent link: https://www.econbiz.de/10014470061
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"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara; Cauberghe, Verolien - In: International journal of consumer studies 48 (2024) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
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Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores; Vila-López, Natalia; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 221-234
Persistent link: https://www.econbiz.de/10014530026