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Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli; Colicev, Anatoli - In: Journal of business research : JBR 160 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
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Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of marketing research : JMR 53 (2016) 4, pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
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Leveraging brand equity for effective visual product design
Heitmann, Mark; Landwehr, Jan Rüdiger; Schreiner, Thomas F. - In: Journal of marketing research 57 (2020) 2, pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
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How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng; Ryu, Kisang - In: Journal of travel and tourism marketing 40 (2023) 5, pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
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Visual listening in: extracting brand image portrayed on social media
Liu, Liu; Dzyabura, Daria; Mizik, Natalie - 2019
Persistent link: https://www.econbiz.de/10012494099
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Visual listening in : extracting brand image portrayed on social media
Liu, Liu; Dzyabura, Daria; Mizik, Natalie - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 669-686
Persistent link: https://www.econbiz.de/10012294596
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A framework for quantitative analysis and differentiated marketing of tourism destination image based on visual content of photos
Xiao, Xin; Fang, Chaoyang; Lin, Hui; Chen, Jingfu - In: Tourism management : research, policies, practice 93 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013366104
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Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs; Rand, William; Dolen, Willemijn M. van; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
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Salp swarm optimisation with deep transfer learning enabled retinal fundus image classification model
Gupta, Indresh Kumar; Choubey, Abha; Choubey, Siddhartha - In: International journal of networking and virtual … 27 (2022) 2, pp. 163-180
Persistent link: https://www.econbiz.de/10014314602
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Big data analytics of online news to explore destination image using a comprehensive deep-learning approach : a case from Mexico
Guerrero-Rodríguez, Rafael; Álvarez-Carmona, Miguel Á.; … - In: Information technology & tourism 26 (2024) 1, pp. 147-182
Persistent link: https://www.econbiz.de/10014452354