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~subject:"Markentreue"
~subject:"Structural equation model"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Markentreue
Structural equation model
Brand loyalty
695
Consumer behaviour
661
Konsumentenverhalten
661
Brand management
604
Markenführung
604
Beziehungsmarketing
581
Relationship marketing
581
Brand image
490
Markenimage
490
Brand
442
Markenartikel
442
brand loyalty
238
Customer satisfaction
182
Kundenzufriedenheit
182
Social Web
126
Social web
126
Confidence
96
Internet marketing
96
Online-Marketing
96
Vertrauen
96
Emotion
63
Dienstleistungsqualität
45
Service quality
45
brand trust
41
Customer retention
40
Kundenbindung
40
Strukturgleichungsmodell
39
Brand Loyalty
38
Viral marketing
38
Virales Marketing
38
Einzelhandel
35
Retail trade
35
Brand trust
31
Personality psychology
31
Persönlichkeitspsychologie
31
Customer integration
30
Hotel industry
30
Hotellerie
30
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Undetermined
342
Free
68
Type of publication
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Article
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
602
Aufsatz im Buch
51
Book section
51
Case study
7
Fallstudie
7
Conference paper
3
Konferenzbeitrag
3
Interview
1
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Language
All
English
599
German
3
Author
All
Dawes, John
9
Han, Heesup
8
Ekinci, Yuksel
4
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
King, Ceridwyn
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Bruwer, Johan
3
Fang, Shih Chieh
3
Fernandes, Teresa
3
Foxall, Gordon R.
3
Guzman, Francisco
3
Hwang, Jinsoo
3
Islam, Jamid Ul
3
Labrecque, Lauren I.
3
Loureiro, Sandra Maria Correia
3
Meyer-Waarden, Lars
3
Ramakrishnan, Ruchika
3
Rita, Paulo
3
Sohail, M. Sadiq
3
Solem, Birgit Andrine Apenes
3
Sparks, Beverley
3
Thurasamy Ramayah
3
Tran, Trang
3
Tsai, Shu-pei
3
Wooldridge, Barbara Ross
3
Abratt, Russell
2
Ahn, Jiseon
2
Aitken, Robert
2
Aljuhmani, Hasan Yousef
2
Alnawas, Ibrahim
2
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Published in...
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Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
19
Asia Pacific journal of marketing and logistics
15
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Cogent business & management
7
Psychology & marketing
7
Australasian marketing journal
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
The service industries journal
5
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business excellence
3
International journal of consumer studies
3
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ECONIS (ZBW)
602
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41
Influence of momentum effect on brand advocacy and brand loyalty in social networking sites
Sharma, Rahul
;
Verma, Rajesh
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10012168690
Saved in:
42
A systematic literature review of brand commitment : definitions, perspectives and dimensions
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Athens journal of business & economics : AJBE
3
(
2017
)
3
,
pp. 305-332
Persistent link: https://www.econbiz.de/10011722842
Saved in:
43
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
44
Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian
;
Woratschek, Herbert
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 250-270
Persistent link: https://www.econbiz.de/10011708563
Saved in:
45
Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand
Fu, Xiaoxiao
;
Kang, Juhee
;
Tasci, Asli
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1261-1273
Persistent link: https://www.econbiz.de/10011759016
Saved in:
46
Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities : do gender differences matter?
Rialti, Riccardo
;
Zollo, Lamberto
;
Pellegrini, …
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 147-160
Persistent link: https://www.econbiz.de/10011779432
Saved in:
47
Self-esteem's moderation of self-congruity effects on brand loyalty
Brannen, Jane
;
Frisby, Cynthia M.
- In:
Theoretical economics letters
7
(
2017
)
6
,
pp. 1848-1864
Persistent link: https://www.econbiz.de/10011777327
Saved in:
48
The relationships among brand experience, brand resonance and brand loyalty in experiential marketing : evidence from smart phone in Taiwan
Shieh, Hwai-Shuh
;
Lai, Wei-Hsun
- In:
Journal of economics & management
28
(
2017
)
2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10011741668
Saved in:
49
What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
Nikhashemi, S. R.
;
Naser Valaei
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 302-327
Persistent link: https://www.econbiz.de/10011820616
Saved in:
50
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
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