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~subject:"Markentreue"
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Markentreue
Emotion
10,328
Markenartikel
8,130
Brand
8,115
Consumer behaviour
7,512
Konsumentenverhalten
7,448
Brand management
5,848
Markenführung
5,831
Markenimage
3,696
Brand image
3,689
Relationship marketing
2,177
Beziehungsmarketing
2,168
Theorie
1,296
Theory
1,294
Brand loyalty
1,252
Customer satisfaction
1,144
Kundenzufriedenheit
1,113
Cognition
1,048
Kognition
1,047
Social Web
992
Social web
992
Personality psychology
968
Persönlichkeitspsychologie
968
Werbewirkung
961
Advertising effects
952
USA
909
United States
892
Experiment
868
Intelligenz
822
Intelligence
819
Deutschland
736
Online-Marketing
722
Internet marketing
720
Arbeitszufriedenheit
716
Job satisfaction
715
Germany
689
Arbeitsverhalten
679
Work behaviour
679
Service quality
677
Dienstleistungsqualität
669
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Online availability
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Undetermined
391
Free
144
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Article
651
Book / Working Paper
235
Type of publication (narrower categories)
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Article in journal
602
Aufsatz in Zeitschrift
602
Hochschulschrift
53
Aufsatz im Buch
50
Book section
50
Thesis
33
Graue Literatur
27
Non-commercial literature
27
Arbeitspapier
16
Collection of articles of several authors
16
Sammelwerk
16
Working Paper
16
Case study
10
Fallstudie
10
Dissertation u.a. Prüfungsschriften
9
Aufsatzsammlung
6
Collection of articles written by one author
4
Sammlung
4
Conference paper
3
Konferenzbeitrag
3
Guidebook
2
Handbook
2
Handbuch
2
Ratgeber
2
Bibliografie enthalten
1
Bibliography included
1
Fallstudiensammlung
1
Interview
1
Konferenzschrift
1
Mikroform
1
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Language
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English
799
German
78
Undetermined
6
Polish
3
French
1
Author
All
Dawes, John
11
Han, Heesup
8
Huber, Frank
7
Kim, Jinkyung Jenny
5
Ozuem, Wilson
5
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Brexendorf, Tim Oliver
4
Burmann, Christoph
4
Ederer, Florian
4
Ekinci, Yuksel
4
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Hwang, Jinsoo
4
Khan, Imran
4
King, Ceridwyn
4
Knaf, Michael
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Lutzky, Christian
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Thomson, Matthew
4
Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Bruhn, Manfred
3
Bruwer, Johan
3
Chen, Yuxin
3
Cui, Tony Haitao
3
Czerniawski, Richard D.
3
Ehrenberg, Andrew S. C.
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fernandes, Teresa
3
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Institution
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Springer Fachmedien Wiesbaden
6
National Bureau of Economic Research
4
Information Resources Management Association
3
Martin-Luther-Universität Halle-Wittenberg
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
American Marketing Association
1
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
1
IGI Global
1
Johannes Kepler Universität Linz
1
Leuphana Universität Lüneburg
1
Otto-Friedrich-Universität Bamberg
1
Technische Universität Bergakademie Freiberg
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
SpringerLink / Bücher
12
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Research
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
Innovatives Markenmanagement
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Journal of the Academy of Marketing Science
4
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Source
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ECONIS (ZBW)
859
USB Cologne (EcoSocSci)
25
BASE
1
RePEc
1
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1
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10
of
886
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date (oldest first)
1
I
love
to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike
;
Yildirim, Cansu
;
Gulden, Selin
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
Saved in:
2
Positive affectivity as a predictor of consumers' propensity to be
brand
loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
3
Value dimensions of gamification and their influence on
brand
loyalty and word-of-mouth : relationships and combinations with satisfaction and
brand
love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
4
Higher-order utilitarian and symbolic antecedents of
brand
love
and consumers' behavioral consequences for smartphones
Khan, Muhammad Asif
;
Zulqarnain, Muhammad
;
Bhatti, …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
3
,
pp. 177-203
Persistent link: https://www.econbiz.de/10012623491
Saved in:
5
The impact of Hspanic-targeted advertising on consumers'
brand
love
in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
6
Exploring the role of
brand
identification and
brand
love
in generating higher levels of
brand
loyalty
Alnawas, Ibrahim
;
Altarifi, Shadi
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10011581861
Saved in:
7
Exploring relationship among
brand
experience dimensions,
brand
evaluation and
brand
loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
8
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
9
Effect of cognitive engagement on the development of
brand
love
in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
10
Consumption authenticity in the accommodations industry : the keys to
brand
love
and
brand
loyalty for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012151303
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