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Treating zero brand sales observations in choice model estimation : consequences and potential remedies
Briesch, Richard A.; Dillon, William R.; Blattberg, … - In: Journal of marketing research : JMR 45 (2008) 5, pp. 618-632
Persistent link: https://www.econbiz.de/10003770591
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Understanding market characteristics from aggregated brand switching data by the method of spectral decomposition
Grover, Rajiv - In: International journal of research in marketing : IJRM ; … 5 (1988) 2, pp. 77-89
Persistent link: https://www.econbiz.de/10001058114
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LADI: a latent discriminant model for analyzing marketing research data
Dillon, William R. - In: Journal of marketing research : JMR 26 (1989) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10001059645
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Constrained discrimination via MDI estimation : the use of additional information in segmentation analysis
Kumar, Ajith - In: Journal of marketing research : JMR 24 (1987) 4, pp. 396-403
Persistent link: https://www.econbiz.de/10001036429
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Decision issues in building perceptual product spaces with multi-attribute rating data
Dillon, William R. - In: Journal of consumer research : JCR ; an … 12 (1985) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10001019300
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Marketing research in a marketing environment
Dillon, William R. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10013481804
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The elderly market : selected readings
Schewe, Charles D. (contributor) - 1985
Persistent link: https://www.econbiz.de/10013541533